Marketing on Zero Budget

In this 2018 game career seminar session, No More Robots' Mike Rose shares exactly how he got press, streamers, YouTubers, deals, and sales for the procedurally generated biking game Descenders while spending the bare minimum on marketing.

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[nadavrot]

Doing a presentation on marketing with zero budget, and leveraging it to promote your game (Descenders) to hundreds of thousands of gamers for free. That's just brilliant. I like this guy.

[enhex]

Hey it's that dude from Fight Club

[samuelromero]

Amazing talk, really informative loved his personality

[nightc]

The Question for anyone who is wondering. The question was "Discord works well for games with strategy games or call up(Unsure what that means), but we don't really have a demo or anything, so I don't know what to do with my Discord."

[adam_czi]

"Which means that you know I don't look like an absolute lemon"

[plazmotech]

Love this guy! I just watched his other GDC and came to this one. Great stuff, very knowledgable!

[Ravioliboi]

Would anyone happen to know how I would go about using bots on discord to set up a system similar to the one mentioned here?

[Nate-BreakingPoint-Interactive]

Ha, worst case scenario plan. I'm in worst case scenario. Either nothing changes if I make $0 or I find some sort of success. Hoping next year will be different. I love these talks, really gets my hopes up that I have a lot to actively do to reduce risk

[orangepixelgames]

Great talk, some good points in there!

[leonardoraele]

This man have vision. His talks are great.

[gtacontentdaily]

'i'm really tired so your going to have to put up with that' love this guy's honesty!

[georgedziov]

This dude is reading my mind - I hate this particular word combo - procedural generation. It was so overused and so lazily overused, I literally prayed about this to end.

Thank you Mike, for me you are legend now.

[fidel_soto]

If you had unlimited resources to spend on marketing, how would you do so? Who do you contact? Who do you pay? How do you know you got what you paid for?

[TreetopCanopy]

The end reminds me of "Art of Asking" by Amanda Palmer

[spaceescapeobstacles]

Well its hard as hell to promote a game without budget. I created my mobile game = free to play and find audience is pretty hard :/ but nice vid. Thank you. Amazing VIDEO/TALK

[JoeGeorge]

at 20 minutes where he talks about reaching out to relevant entities to get something to work, but doesn't expound on what those are is a tad unfortunate

[jocohamu]

GDC now looks like a marketing platform too....like the Kickstarter... pfff

[alqaadi]

His strategy is pure evil. it scares me how game marketing will be in 5 years from now

[jeremyanderson]

I really want to get through this information because it seems valuable, but the amount of "err" and "umm"s is absolutely excruciating.

[leakyabstraction]

Great talk, but I'd never play that mountain biking game. :P What's the point of playing doing an activity that I can actually do