How to market your first indie game (6 marketing categories)

If you're a young indie studio looking to get your first game seen across the world, you'll have to know these 6 marketing categories so you stand the best chance at getting the most amount of online exposure possible! This type of high level stuff, you won't learn at GDC!

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[DesignedByTaz]

Which category do you need to focus on the most?

[Iamjake]

I have a marketing degree, and this guy is spot on what they teach in school. Extra points for integrating analytics once you reach a point it's worth it for your funnel. Bare minimum do the stuff he said in the video, but you need to stand out. I recommend going on the new uploads for steam games and see which ones are doing good and bad and find the differences. It's not one size fits all..

[MegaGangstalife]

You walk it like you talk it. You speak about such intricate details that no one else does

Thank you for your wisdom

[FreakingCoolIndies]

Taylor - absolutely fantastic job with this video & one of the easiest subscribes (and smashed the 🔔) I have given. I have been going deep down the rabbit hole of "video game marketing" and this video hit the mark in so many areas. Keep up the awesome work and looking forward to cheering you on throughout this journey. 👏👏👏👏

[ChaotixGames]

just starting to market my game, thanks for the breakdown!

[CO-ZEntertainment]

Thank you for your advice. I’m currently studying UE5 and have been researching marketing strategies for when I release my first game. I have a YouTube channel now and used to do car videos and would have to say it was hard to grow an audience. I will definitely be applying the 6 steps you listed on your video when I start to market my game. Thank you again!

[SecretZoneGames]

Thanks for the tips! Marketing really is one of the most important things

[hamzahgamedev]

As I am making my first PC/Console game, this is very informative and useful information. Thanks 💪

[EyeBallGamers]

How many people are watching this without even making a game

[brandonbell]

Hope you keep going. Can you cover good UX examples for each genre? I think that can be like several videos.

Good/Unique UX in Horror for example. Or in RPG/Fantasy, Persona comes to mind

[ultimaxkom]

Actually very helpful. Thanks, and keep it up.

[CodemanDTG]

Really well made video. Such a great breakdown. If you ever expand on the subject in the future I would be interested in your thoughts on attracting a publisher.

[motioncache]

New Sub. I look forward to your content.

[PillBugGames]

Thanks for another helpful video! Marketing is very time consuming. Often it is difficult to make the time for it, but it is very valuable if you want people to know your games exist.

[gameboardgames]

Thanks man! Useful video! As a new solo indie game dev, I'm really confident in my game (RoadHouse Manager on Steam) but man, sure have a lot to learn on the subject of marketing, I have no visibility. This video helps! Thanks.

[thescribblersdiary]

Thank you so much man! I loved it...seriously, got a great insight from your video

[bboyleftfoot]

Insanely useful video as well as well spoken and presented. You have earned a subscriber.

[StarboundRose]

I just put up my first game yesterday, and I want to market it. I’m not sure if I should reach out to Content creators though because my game is very much a story-based puzzle game, and once you know how to solve the puzzles, you know how to beat most of the game. i’m not saying the game doesn’t have any replay value, but if someone played through the main and side story, that’s already two thirds of the game

[disobedientdolphin]

It's really easy to land a massive million dollars hit:
1. Make a good game
2. Make PewDiePie play it on stream
3. Profit

[tanama]

Does Luck play role on this to get their game become popular?