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How To Perform an RFM (Recency, Frequency, Monetary) Analysis Using SQL
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In this video, we'll learn how to perform an RFM analysis using SQL (In SQL Server).
RFM analysis is a marketing technique used to analyze customer behavior based on three factors: recency, frequency, and monetary value. Recency refers to how recently a customer has made a purchase, frequency refers to how often a customer makes purchases, and monetary value refers to how much a customer spends on each purchase. By analyzing these factors, businesses can gain insights into their customers' behavior and tailor their marketing strategies accordingly.
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#sql #sqlserver #dataanalysis #rfm
RFM analysis is a marketing technique used to analyze customer behavior based on three factors: recency, frequency, and monetary value. Recency refers to how recently a customer has made a purchase, frequency refers to how often a customer makes purchases, and monetary value refers to how much a customer spends on each purchase. By analyzing these factors, businesses can gain insights into their customers' behavior and tailor their marketing strategies accordingly.
► Buy Me a Coffee? Your support is much appreciated!
-------------------------------------------------------------------------------------------
☕ Venmo: @Jie-Jenn
► Support my channel so I can continue making free contents
---------------------------------------------------------------------------------------------------------------
#sql #sqlserver #dataanalysis #rfm
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