Demystifying THE FUTURE of the Outdoor Industry

Today’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do that than to identify an industry that’s ahead of you and ask every possible question you can come up with?

Our guest is Travis Wannlund, who just finished up a huge run as the head of Gaming at Red Bull. His most notable contribution to Red Bull was helping brand and sports marketing people understand the impact of gaming on their bottom line, how to connect with a wider audience and how Gaming insights inform the way Red Bull’s other athletes do business. He made it easy for the people who were paying attention to reap insane benefits, and now it's your turn.

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#podcast #secondnature #outdoor #businesspodcast #outdoorpodcast #industry #athlete #business #gaming

[selfcoachedrunner]

Can't help but think of Killian Jornet and NNormal in the running world. Not directly a content creator, but stars in some of Salomon's top viewed content for years, before launching his own brand which also makes top notch content to drive business to brand.