What is a man? A response to Gillette

A short film - Dedicated to all those who sacrifice everything to make the world safer and better for all of us.

We agree that issues of abuse, sexual assault, domestic violence and bullying are serious issues and stand behind those issues being dealt with and getting the attention they need.

Please share this message

[jameslove]

My dad is a war veteran. He left the army and came home to over 30, 000 in debt and our home being repossessed because my mum loved drink more than her 4 children. He took me and my 2 year old sister away. Got 3 jobs. Paid off the debt. Brought me and my sister up and now lives alone in a small flat that he has to rent and is waiting for his army pension. My mum remarried a wealthy man. Owns her house. Doesn't worry about anything and has never worked a day in her life. And still to this day bad mouths my My eyes are filled with tears knowing my own mother all but destroyed my dad. I'm going to tell him right now I love him more than anything and thank him for rescuing me all them years ago! Thankyou God for real men like these and my hero father.

[CathalMacHale]

My dad died 3 weeks ago he has 4 kids im the youngest he got us all through school and into college all before he turned 56 he loved us all and we loved him
I love you dad

[britbloc]

"Is a man disposable?"

No, but Gillette razors are.

[hassaanzahoor]

For a watch company. This ad is timeless.

[Ad-errc]

I’ve started shaving with Egard Watches.

[EgardWatches]

Ilan here. Thank you for the unexpected and incredible out-pouring of support. This is allowing us to have a platform to start giving back. This week we will get that started by donating $10, 000 USD to the Bob Woodruff Foundation for Veterans. We plan on doing a lot more to help and I want to truly and deeply thank you all for giving us an opportunity to be able to.

Please help us out by letting us know which charities mean a lot to you below!

[stanostv]

From the CEO who made this ad:

"my name is Ilan, CEO of Egard. The only reason I attached my company to this (i made this video alone) was because I wanted it to respond in the strongest way possible and the thing that matters to me is the company I built for my father."

In another tweet he said he was going to originally release it anonymously.

"I was told it would ruin my brand... I spent my own money on it not my brands. I had a four hour fight with family and friends about how bad an idea this was but I put my brand behind it because I refuse to feel censored and believe in the message. That's it."

What a boss

[LadyGravemaster]

Three years later and this video still hits hard. I've no doubt it always will.
Thank you Egard.
💛

[cody]

As a single man raising 3 children on his own, thank you.

[justaregularuser]

This video made me think of the awesome and amazing father I have. A caring man who's as strong as he is loving. He takes care of everyone in his family, and makes it so that when the time comes to help him you genuinely want to- because you love him more than anything.

I think that's what Gilette was missing...

[Frissdas]

I just went and purchased your V1. It's all I could afford but I'll happily support companies that don't hate me for being a full time single father.

[diannechristino]

As a woman, I thank you on behalf of all the wonderful men out there.

[ChappalMarungi]

Notice how they did it without bashing women

[nekow]

Notice how they didn’t need to bash women to get their point across.

[Dude_McNuggz]

You guys ever think about getting into the razor business? I hear there's room now.

[ChodieLife]

As a female. I love this commercial. Men are important. Men are necessary. Men are Fathers, Grandfathers, Sons, Best Friends, Protectors, Husbands. Loved!

[fdenisiuc]

Shaving with a watch seemed impossible, ...until now

[michaelnewton]

No more razors for me. I shave with watches now.

[alsenar]

What is a man?
A man is someone who jumps into the cold and unknown because his will to protect others is stronger than his fear to die.

[chuka]

I once heard a quote that cut me so deep. It went "a man is built to give out more love than he will ever receive"