Why Are Football Logos Becoming So Boring?

A lot of football clubs, from Manchester City to Inter Milan, and a lot of national teams and competitions, from Spain to the Premier League and the World Cup, have undergone major rebrands in recent years.

A lot of these rebranded logos look very similar; they're minimalist, corporate, feature fewer colours, round crests, and typically less text.

So in this video, HITC Sevens takes a look at why so many football clubs are rebranding, why those rebrands all look the same, and why football badges are becoming so soulless and boring.

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[bababababababa]

Juve’s downgrade still pains me to this day. It’s literally just a “J” 😂😂

[Tom-lros]

Juve's is still fucking appalling. Their older one was perfectly modern and simple and clear etc, J J doesn't even make any sense

[ruairiwhite]

The Liverpool approach is pretty spot on. Both the club badge and the simple use of the Liver Bird are both instantly recognisable. The club badge is all over the stadium so it is actually prominent, whilst the Liver Bird on its own is iconic.

[miguelsilva]

Alfie, Alfie Alfie....
It's not the wolf's young suckling on her teat. It's Romulus and Remus, the fabled founders of the city of Rome.

[PhilliesNostalgia]

I feel like I have to defend the City rebrand. That logo is a retro-classic design (as I’m sure you know Alfie), that the club used in the 70s. So while it sucks to see the eagle logo get replaced, the new logo still has history, more history than the new Inter logo, which is definitely a downgrade

[AxelSchweiss]

Ironically the current Man City badge resembles its historical logos a lot more closely than the one with the eagle did.

[rejectivity]

I think the Liverpool route is my favourite. Not officially changing the badge, but has a special badge for kits and merch. Man United, Arsenal have also done this with their kits and merch by putting the devil and cannon on their merch instead of the official logo. This is smart. More clubs should follow this route imo.

[bran]

anytime i see one of hull citys logos, it just makes me wonder if tigers are a lot harder to draw than we think

[Strangegloves]

As a Bristol rovers fan, I hope our badge never gets changed !!!.... who else has a pirate wielding a sword standing on a football as their badge how badass is that ??!!

[ロッテファン-jg]

I swear the people who design the MLS logos are the same people who designed the make your club logos in FIFA/EA FC (shit it still feels weird calling it that)

[iCrapBubbles]

I really, really prefer Liverpool’s way of going about it. That being having a separated logo and badge. That way football teams can keep their traditional badges but also have more corporate looking logos if they wish. I think a lot of the new redesigns are disgusting, but I’ve always been a bit of a dinosaur resistant to change. However, I think Liverpool should be the model example.

[JeffJeff-bhvm]

The new Chicago logo is an upgrade over the 2019 one. Cool to see the Chicago flag on it

[SKa-ttnm]

I think it has something to do with the Bulgarian mafia.

[suffocatdevil]

Nottingham forests badge is iconic and hasn’t changed much in a few decades. I think it’s one of the best

[oldmanfran]

Hurrah for the members owned clubs. I love my Benfica's badge. Hardly changed since 1908

[AdamOBrien]

6 months on 'that' Leeds badge reminds me of when they took months to name a mascot either Petey or Paul in Brooklyn Nine Nine

[ollyclass]

Soon you won't even need a logo pack for football manager. The clubs are going to get sued by them for copying their fake logos.

[vanrok]

LaLiga has such an iconic logo, I’m appalled by the new design.
Manchester United’s logo never lost it’s charm on me, it’s so beautiful 😊

[soundscape]

Meanwhile Napoli and Hamburg... "what took you so long?"
Aside from colours and shapes, a more simple vector design allows for the logo to be much easier to scale down in phones and computer screens. So, internet era demands.

[zuhayershadmankhan]

As an avid enthusiast of football crests and overall aesthetics, this might be the first Alfie video in quite a while that I won't be treating as a "podcast".