The Evolution of Football Logos

⏱ Timestamps
00:00 What happened?
01:07 The Origin of Football Logos
02:22 Modern Day Marketing
04:58 How (not) to do it
06:34 The "traditional" logo

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#football #logodesign #realmadrid

This video was sponsored by Top Eleven.

[abnfalcon]

Other Brands: "We changed our logo for simplicity and modernism"
Bayern Munchen: "Well lets just not

[alifnovaldi]

That old Bayern Munich logo is so iconic. I've seen people wore it in history books and documentaries

[sounhournim]

Never ask what Bayern Munich did from 1939 to 1945

[artictropxz]

done bayern munich dirty at the start 😂

[jordengg]

He really put Bayern’s OG logo, goodbye ad revenue lol

[FarukAhmet]

As a Galatasaray fan I love the fact that our logo is so incredibly minimalistic that you literally can't simplify it further anyways. It was perfect then, it's perfect now. Sometimes you'll see eager young designers have a go at re-imagining it, usually by adding superfluous details and wacky contortions of the letters G&S, but they never come even close to looking as elegant.

[aidygooner]

Juventus' logo change is still a terrible downgrade. Who agrees?

[BOABModels]

Many changes in recent years have been done because it transpired that the crests used by years were never trademarked - Arsenal's simplified badge from 20 years or Portsmouth's very slight change which was recently adopted was because the old designs could be used by anyone.

[parthavnair]

The Real Madrid logo defines football royalty and heritage.

[quangvupham]

Real Madrid old Logo is the best and will never get old. This carried the whole history

[brxan]

As someone who studied for a BA in Design & Majored in Graphic Design, I enjoyed this video quite a bit.

[ryanmugumisi]

Tottenham can change their logo but will never change their trophy room

[nnamggiFellauQrD]

Logo changes from Inter and Man City were horrible. Especially Inters logo was way better before. I don't care about some marketing guy deciding this, the logo is a essential part of the history

[slo]

That bayern logo looking a bit suspicious ngl

[ptptpt]

Only Bayern had the most simple design in between 1938-45. 0:15

[sayanneogy]

I can totally see an American absolutely oblivious of Football, getting that Inter Miami tattoo on his back because of hype...

[testing]

All these brands are losing their souls. When a new brand comes up with some personality and connection, it will be legendary!

[MrReese]

Several of the logo changes of known football clubs in recent years were terrible, they take away so much from the history and appeal of the logo and what it stands for in a misguided attempt to look "modern". Examples such as Juventus and Inter come to mind. I do agree that some logos are too complex, but several of the clubs with those too complex logos do not change them :D.

btw, the Fulham logo has to be one of the blandest and most unimaginative logos of all time, it is utterly terrible :D

[Der_Vizer]

0:12
Bayern Munich's first logo💀💀😭

[nakdickson]

2:17 helvetica and gotham are the GOATS of all fonts.