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What Is AB Testing in Email Marketing? Complete Tutorial 2024
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Find out what clicks with your email audience. Watch this video to learn the ABC’s of A/B testing in email marketing.
It’s your retention marketing friend, Daniel, and in today’s video, I’m going to share with you the ins and outs of email A/B testing, covering everything from what to A/B test, how long to A/B test, and what KPIs you should consider to measure the success of your tests.
Get your hands on the 21 principles email marketing AB testing guide I talk about in this video:
Download our FREE email marketing AB testing template to get started:
The insights I share in this video are rooted in my hands-on experience leading Budai Media, my own ecommerce retention agency. In the span of five years, my team and I have partnered with more than 200 e-commerce brands, contributing to over $70 million in extra sales revenue, thanks to our expertise in email and SMS marketing.
Click on the link below to learn more about us:
Timecodes:
0:00 Introduction
0:33 What is A/B testing?
2:51 Make a plan
10:28 How long to A/B test?
12:49 Choosing your KPI
15:42 What NOT to test?
17:02 Practical AB testing examples
22:46 Useful tips
Thanks for watching this video. If you have any questions about running AB tests, feel free to leave a comment. I’ll make sure to reply as soon as possible.
Interested in learning more? Check out my 3 hour crash-course on Klaviyo email marketing to learn everything you need to know to build a winning email marketing strategy from scratch:
Before you go, I’m also offering a select number of my subscribers a free consultation call. During these calls, I’ll conduct a thorough audit of your retention marketing efforts and give you practical tips for improvement.
Remember, this offer is limited to my subscribers who own e-commerce businesses with monthly revenues exceeding $50,000. Subscribe now and click the link below to book your free audit.
#budaimediamarketing #abtesting #abtests #splittesting #emailmarketing
It’s your retention marketing friend, Daniel, and in today’s video, I’m going to share with you the ins and outs of email A/B testing, covering everything from what to A/B test, how long to A/B test, and what KPIs you should consider to measure the success of your tests.
Get your hands on the 21 principles email marketing AB testing guide I talk about in this video:
Download our FREE email marketing AB testing template to get started:
The insights I share in this video are rooted in my hands-on experience leading Budai Media, my own ecommerce retention agency. In the span of five years, my team and I have partnered with more than 200 e-commerce brands, contributing to over $70 million in extra sales revenue, thanks to our expertise in email and SMS marketing.
Click on the link below to learn more about us:
Timecodes:
0:00 Introduction
0:33 What is A/B testing?
2:51 Make a plan
10:28 How long to A/B test?
12:49 Choosing your KPI
15:42 What NOT to test?
17:02 Practical AB testing examples
22:46 Useful tips
Thanks for watching this video. If you have any questions about running AB tests, feel free to leave a comment. I’ll make sure to reply as soon as possible.
Interested in learning more? Check out my 3 hour crash-course on Klaviyo email marketing to learn everything you need to know to build a winning email marketing strategy from scratch:
Before you go, I’m also offering a select number of my subscribers a free consultation call. During these calls, I’ll conduct a thorough audit of your retention marketing efforts and give you practical tips for improvement.
Remember, this offer is limited to my subscribers who own e-commerce businesses with monthly revenues exceeding $50,000. Subscribe now and click the link below to book your free audit.
#budaimediamarketing #abtesting #abtests #splittesting #emailmarketing
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