How To A/B Test a Product

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A/B testing is a big part of product management. Knowing what to look for when comparing between different product options is important. Kevin Wei talks through how to successfully A/B test a product before launch and what your interviewer will expect of you in your product management interviews.

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Chapters -
00:00 - Introduction
00:47 - Hypothesis
01:10 - Methodology
02:07 - Metrics
02:43 - Trade-offs
03:20 - Impact

#productmanagement #pminterview #tech #productmanager #entrepreneurship #product #prodmgmt #exponent #execution
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The best video I found for explaining this concept.

parsapahlavan
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Love it... Just what I was looking for..

nitinrawat
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Amazing, Clearly explained everything.

nathnaeldereje
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How do you decide that ( time) till when you want to run the experiment?

ashishkatariya
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Hopefully you see this comment. Could this framework be used in other instances, or would you recommend a different video for that? Not just an interview.

thatguydamian
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Great content! Would love to see more of these targeted to product designers and the rest of the design process.

karlfleener
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What about MRE, alfa, beta? Too superficial to be useful.

vladislavstashek