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What is A/B Testing? (Explained in 1 Minute)
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What is A/B Testing?
A/B testing is the process of testing two web elements to find out which performs better.
Let’s say a web banner gets a CTR of 1%.
Now, if you want to improve the CTR to 2%, you need a better banner. But how can you find out if a new banner performs better?
You have use a A/B testing tool which will automatically rotate the two variations of the banners on your web page.
If your web page gets 1,000 visitors, the a/b testing tool will display the banner A for 500 times and Banner B for 500 times.
If Banner A gets a 1% CTR and Banner B gets a 1.5% CTR, you have found out which variation of the banner performs better!
You can run another A/B testing experiment with a new design and try to improve the CTR even more.
There is no limit to how many experiments you can run!
And A/B testing is not limited to banners.
A/B testing can be carried out with call-to-action buttons, landing pages, email subject lines, logos or any other communication element you can think of!
To learn more on this topic, read the article about a/b testing on my blog!
A/B testing is the process of testing two web elements to find out which performs better.
Let’s say a web banner gets a CTR of 1%.
Now, if you want to improve the CTR to 2%, you need a better banner. But how can you find out if a new banner performs better?
You have use a A/B testing tool which will automatically rotate the two variations of the banners on your web page.
If your web page gets 1,000 visitors, the a/b testing tool will display the banner A for 500 times and Banner B for 500 times.
If Banner A gets a 1% CTR and Banner B gets a 1.5% CTR, you have found out which variation of the banner performs better!
You can run another A/B testing experiment with a new design and try to improve the CTR even more.
There is no limit to how many experiments you can run!
And A/B testing is not limited to banners.
A/B testing can be carried out with call-to-action buttons, landing pages, email subject lines, logos or any other communication element you can think of!
To learn more on this topic, read the article about a/b testing on my blog!
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