Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content

SEO for Creatives: Strategies for Lead Generation, Keywords & Content Creation

Are you struggling to attract the right clients and make your brand stand out online?

Join Chris Do as he sits down with Jule Kim, diving deep into the essential strategies every creative needs to know to dominate online. In this conversation, we uncover key insights that have the power to transform how you attract, engage, and retain your audience online.

🌟 What You'll Learn:
🎯 Audience Insight: Understand and engage your audience better with laser-focused insights.
🔍 SEO Mastery: Unlock the secrets of SEO to optimize your content and rank higher on Google.
👑 Content Creation: Elevate your authority with targeted content that resonates and ranks.
💡 Brand Power: Explore how a brand identity can earn trust & recognition from your audience.
🌍 Reach & Impact: Strategies to make your brand appealing both globally and locally.
🔗 Backlink Building: Tactics for acquiring quality backlinks to enhance your website's authority.
📈 Analytics for Growth: Utilize analytics to refine your strategies and achieve continuous growth.

This deep dive with Chris Do and Jule Kim arms you with the strategies and insights you need to make a significant impact. From understanding the nuances of SEO to mastering the art of content creation that speaks directly to your audience, you're now equipped to elevate your online presence and attract the clients you've always wanted.

#seo #searchengineoptimization #leadgeneration #clientattraction #brandawareness #contentcreation

✏️ In This Episode:
00:00 - Intro
04:03 - The Benefits of High-Quality Leads
06:26 - The 3 Foundations of SEO (Content, Speed & Popularity)
10:09 - The Beauty of Backlinks
13:12 - The Dark Side of ‘Shady’ Backlinks
14:47 - Content: What it is & Why it's 👑
16:18 - Mastering Keywords
24:25 - How SEO Works
42:47 - Google Business Profile (formerly Google My Business)
44:36 - Content Ideas
48:28 - Jule's Competitor Tip 🙏
51:48 - Should You Optimize All Platforms?
55:48 - How Triggering Event Works
1:00:14 - Don't Miss These HUGE Mistakes!
1:04:19 - Conclusion

🔔 Don't miss out on any of our future insights that could be the key to your next big breakthrough.

🫶 Where to Find Jule Kim:

📘 Jule's Affirmation Deck:

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:

✍️ Other Courses, Templates, and Tools:

🎙 The Futur Podcast:

Recommended books, tools, music, resources, typefaces & more:

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media

the futur, chris do, seo, seo 2024, seo for creatives, digital marketing, get found online, local search marketing, show up on google, search engine marketing, search engine optimization, content creation, content marketing, lead generation, lead generation strategies, how to generate leads, increase online visibilty, online brand presence, link building strategies, brand awareness, client attraction, how to get clients, how to find clients, get more clients, entrepreneur, content creation hack

[thefutur]

Would you like to attend a 3 hour workshop w/ @julekim on SEO?

[sampagan]

This is possibly the best content I've ever heard of on SEO, Funnels, Trust and website creation.
Wow! What a masterclass!

[dadequalcustody]

00:01 Understanding the needs of your audience is crucial for lead generation and content creation.
01:58 SEO is crucial for lead generation and new customer acquisition.
06:11 Three main approaches to SEO: content, speed, and popularity
08:24 Importance of backlinks for website popularity
12:34 Content creation is the key to online control
14:31 Content marketing is about attracting people with valuable content.
18:42 Keywords can be categorized into branded, product/service, and topic keywords.
20:49 80% of the opportunity lies in creating content that educates about what you know
24:26 Finding keywords for lead generation and SEO
26:16 Understanding customer journey and keyword targeting for lead generation
30:10 Optimize website content for clear and relevant keywords
31:57 Understanding customer journey and need triggers
35:38 Creating content based on client questions is crucial for lead generation
37:31 Empathize and analyze customer journey for effective content creation.
41:15 Match creative work with client's needs for SEO and content marketing.
43:10 Google Business Profile and SEO are crucial for online visibility.
46:56 Generating leads through customer referrals
48:47 Use job title as a starting point for keyword research.
52:50 Instagram search limitations and optimization
54:48 Importance of securing your online platforms
58:32 Write content that answers the problems your clients have right now
1:00:08 Organize podcast transcripts for SEO success
1:04:04 Design and SEO are crucial for making your work findable online.
1:05:48 Understanding and implementing SEO strategy
Crafted by Merlin AI.

[smileykileykins]

🎯 Key Takeaways for quick navigation:

00:00 *🚀 Introduction to Lead Generation and SEO*
- Explanation of the importance of understanding audience needs for effective lead generation.
- Discussion on the significance of SEO (Search Engine Optimization) in driving organic traffic.
- Addressing common mistakes creatives make in branding and lead generation.
01:37 *🔍 Introduction to Juel Kim and SEO*
- Introduction of Juel Kim, highlighting her career transitions and expertise in SEO.
- Discussion on the value of SEO in driving business growth and attracting potential clients.
- Overview of the importance of SEO tactics for creatives and designers.
04:13 *📊 Importance of Generating High-Quality Leads*
- Emphasis on the significance of generating high-quality leads for business success.
- Explanation of how high-quality leads can lead to increased pricing and business scalability.
- Discussion on the role of leads in reducing workload and enabling business expansion.
05:49 *🖊️ Understanding Search Engine Optimization (SEO)*
- Definition and explanation of SEO as a strategy for improving visibility on search engines like Google.
- Overview of the importance of aligning website content with user search queries.
- Discussion on the relevance of SEO across various platforms beyond Google.
10:13 *📑 Foundational Principles of SEO*
- Introduction to the three main approaches to SEO: content, speed, and popularity.
- Explanation of how content, speed, and popularity work together to enhance website visibility.
- Importance of understanding and optimizing each aspect of SEO for effective digital marketing.
13:00 *📝 Content Marketing Strategy for SEO*
- Introduction to content marketing as a strategy for attracting and engaging target audiences.
- Explanation of the role of keywords in content creation and search engine ranking.
- Discussion on targeting different keyword categories to address users at various stages of the buyer's journey.
18:59 *🕵️‍♂️ Understanding Keyword Categories*
- Three main categories of keywords: branded, product/service description, and topic keywords.
- Branded keywords constitute about 10% of searches, while product/service and topic keywords together make up 80%.
- The real opportunity lies in targeting the 80% of searches focused on topics, where content creation can educate and engage potential customers.
21:56 *🔍 Tailoring Keywords to Different Stages of the Marketing Funnel*
- Depending on the audience's position in the marketing funnel, different types of keywords are required.
- Keywords need to address the audience's level of awareness, whether they are problem unaware, solution unaware, or product unaware.
- Matching keywords to each stage of the funnel ensures relevance and effectiveness in reaching potential customers.
24:26 *🎯 Finding and Organizing Keywords*
- Methods for finding keywords include using autocomplete suggestions in search engines and examining related searches at the bottom of search results pages.
- Keywords should be organized into clusters to target specific themes or topics, ensuring a comprehensive approach.
- Prioritize targeting "money keywords, " those directly related to the products or services offered, for maximum impact.
27:26 *📝 Optimizing Website Content with Keywords*
- Each page of a website visible to search engines should target a specific keyword relevant to the page's content.
- Proper organization and labeling of website content, including titles, headers, and sections, help convey relevance to search engines.
- Emphasizing clarity and specificity in content labeling aids in effective communication with search engines and improves search visibility.
37:58 *📝 Understanding the Customer Journey*
- Understanding the customer journey is crucial for creating effective content.
38:41 *🎨 Nurturing Logo Identity Designers*
- Addressing common objections and concerns of logo identity designers.
- Creating content around the logo design process and its importance.
- Providing clarity on pricing and the value of premium logos.
42:40 *🔍 Importance of Google Business Profile*
- Setting up a Google Business Profile enhances visibility in local searches.
- Google Maps feature amplifies the reach of businesses.
- Reviews play a significant role in surfacing Google business profiles.
44:43 *📊 Keyword Research and Content Creation*
- Utilizing keyword research tools like AnswerThePublic for content creation.
- Focusing on high-traffic keywords with green bubbles for better SEO results.
- Building content clusters around specific keywords to attract qualified leads.
47:33 *💬 Social Media vs. Google for Marketing*
- Leveraging social media platforms while prioritizing content on one's website.
- Highlighting the importance of searchable content on platforms like TikTok and Instagram.
- Emphasizing the need to integrate social media content with one's website for security and continuity.
57:32 *🛡️ Website Security and Data Ownership*
- Importance of having backups and two-factor authentication for website security.
- Emphasis on owning and maintaining control over your email list and website data.
- Strategies for ensuring data ownership and security to prevent potential loss or hacking incidents.
58:42 *📝 Content Creation Strategy*
- Focus on identifying and addressing client problems through content creation.
- Utilizing client objections as writing prompts for content creation.
- Automating content creation processes using AI transcription and generation tools for efficiency.
59:51 *🎙️ Leveraging Podcast Content*
- Repurposing podcast content by transcribing and organizing it for SEO optimization.
- Incorporating podcast summaries and transcripts into website content to enhance keyword density.
- Emphasizing the importance of organizing content and utilizing visual assets for SEO.
01:02:26 *📸 Maximizing Visual Assets for SEO*
- Leveraging images and visual assets to improve SEO ranking.
- Optimizing image metadata, including file names, alt text, and link text, for better search visibility.
- Highlighting the significance of visual portfolios and descriptive link text for SEO enhancement.
01:04:17 *💡 SEO Implementation and Future Trends*
- Implementing SEO strategies to enhance online visibility and attract traffic.
- Emphasizing the importance of understanding and adapting to evolving SEO trends.
- Considering SEO as an ongoing process and utilizing available resources for effective implementation.

Made with HARPA AI

[jeury-tavares]

This lady blew the roof off. By far the most insigtful and actionable content on youtube. Great interview Chris.

[leadgenjay]

The insights on SEO for creatives are spot on. To add, when generating leads, consider leveraging 'topic clusters' for your content strategy. This means creating a series of interlinked articles or pages centered around one main theme; this will significantly boost your site's authority on that subject in search engines.

[jennynguyen]

This is my first time watching Jule Kim. I really appreciate the way she shared. Not like other coach I had seen in the past. I felt like she gave us all of her knowledge and experience without hesitation. I would love to take her 3 hours SEO course if she's doing one in the near future 🌸🙏

[lowlandscollective]

This is the best resource on this topic that I’ve ever seen. Full stop.

Jule, you’re a freaking saint for sharing this with everyone in such a clear way.

[TheNyxmaster]

Honestly, one of the best episodes ever... It was quite nerdy, but boy! the value she provides is insane. Thank you

[aussiebladerunner]

I love the way Jule breaks it down to simple to understand language. It’s obvious that’s she is a highly skilled communicator.

[keeks]

This conversation is so valuable. THANK YOU Chris and Jule! I've been struggling to learn SEO for about a year now but Jule explained it in a way that is easily understandable and now, all of the dots are finally connecting for me. This is the best conversation I've heard all year 🔥🔥🔥

[sanchezisfine]

I've listened to the podcast for this vid like 3 times already and I'm still getting value from it haha

[suvsn]

Thank you so much! As a complete beginner who has stayed away from all this because I used to get so overwhelmed, I got SO MUCH VALUE. And more importantly, it has made me ready to take the first steps.

[jaybread]

My God. A whole MASTERCLASS. Pages full of notes. Thanks for offering this insight!

[sarayah_xoxo]

Finally seen someone that makes SEO seem less complex.. the best SEO content I’ve seen on here.

Where has Jules been all my SEO life??

[melchiorantoine]

OMG, bro. Jule had you and all the rest of us under her spell. She's a master teacher.

[TanyaAlizaTV]

Love this episode! Your breakdown of different keyword types, including money keywords, was awesome.

[lookthrumyeyes]

Chris and Jule, Can't thank you enough for this one. Jule says at the end that it's a weird podcast, but i totally disagree. She has offered so much detailed insight from the foundations of SEO and content marketing to the finer details that it's nothing less than a treasure chest for a SEO noob like me. Behind her 'lake placid' facade there is such a brilliant mind at work! I'm totally sold on Jule - gonna listen to any stuff that she talks about, even if it might not be relevant to my work. Chris, your periodical recap and paraphrasing also helped to grasp the matter much better. Can't tell you how many times I have gone back and listened again word by word, taking notes all along. Thanks a ton once again to both of you. Look forward to more such invaluable podcasts from you all the time

[luckavojcikova]

this is going to be my favourite episode. I love how into details she is going, and how specific the examples are.
I really am fan of this kind of content (as an accountant) - but I will definetely watch it more than once - to fully understand it.

[TheWorldisAccessible]

Crazy that this level of learning is free of charge.