The Art of Logo Design | Off Book | PBS Digital Studios

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

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[The_Order_Of_William_Marshal]

The zooming was quite off-putting in an otherwise very informative little video.

[Gleedsville]

toO  muCH  i'M goiNG tO haVE a sieZURE!!!!

[hannayu]

I don't understand the video editing here.

[mikedeck_]

He keeps moving in to kiss me and then cutting away. STOP PLAYING WITH MY HEART.

[neyann]

Many people don't realize how HARD it is to create a GOOD logo!

[PBSoffbook]

Thanks to all the positive feedback on the piece so far! Lots of designers will be watching this video, and we are really bummed that the whites behind the logos are a little all over the place. This was an upload issue that we didn't catch until the video was already public, and unfortunately YouTube won't let us replace the video without taking down this post, which has already been linked all over the web. So sorry, but we hope you enjoy the video and can imagine pristine, consistent whites!

[eibxbmw]

This is a great video that pinpoint the basics of logo design. What would be the key ingredients in making a simple yet memorable logo? It would help a lot if the video would stop zooming in..it kind of distracts people from the actual content.

[melissapeterson]

Why do we keep zooming into his face lol

[otto]

Another excellent episode. And love that you included the section on the OffBook logo - it really is a great piece of work. Stands shoulder to shoulder with the other world class logos featured.

[mpehzpz]

I found the quote, "one plus one is two, but blue plus square is not two" very inspiring for me. Also I'm really curious how to convey meaning by using a logo. It'd be much nicer if y'all had a few more examples of logo that we'd be able to learn more from. Thanks!!

[graphicartdude]

A good video for explaining the importance of having a logo for your business, product, venture, or idea. I thought the typeface chosen for the video was a bit odd but a good video regardless. Thanks.

[designbynumbrs]

Finally some good examples of logo design! I've been searching a while, there's a lot of bad examples on youtube. Btw you guys featured some of the same logos as I did in my vid : )

[MikeyJayyy]

It's put together a bit weird, but there's definitely some fantastic info in this. I'd imagine it will be shown to many a design student in the fall.

[templatexperts]

Great!. Logo thinking of a new logo design is quite hard in these days,

[gfxevdu]

Hello, I am a middle school and high school yearbook teacher within the Oxford School District and I would love to have your permission to show some of your videos to my students in our online component of my class. Obviously not for commercial use just educational purposes only.

[hisnameisjimmy]

This video is one giant Ken Burns effect. Great subject matter, dizzying execution.

[RandallReynoldsOne]

Absolutely agreed. GOOD designers are often underpaid.

[stevefable]

Fantastic video. I just finished a couple of logos and one was simple and clean for a music production studio and the other was more complex and detailed for a band. I do think after watching this video i will be putting even more thought into each design and it will help me grow further. Thank you

[EnchantedAmbienceSoundscapes]

Great video. Of course designers agree with it, but I think this could be something to encourage businesses to think twice about the value of using a graphic designer before grabbing something off of 99designs or paying a friend $50 to design their logo.

[GuidoNijhof]

as starting 17 year old graphic designer this vids are awesome :P