Niro Sivanathan: The counterintuitive way to be more persuasive | TED

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

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[twelvecatsinatrenchcoat]

If you've ever been in an argument on the internet you've seen this. If you start with one fantastic counterpoint and include a few weaker counterpoints -- whoever you're talking to will find the weakest one and attack it. They won't even remember the strong one.

[TCraats]

Going to sleep is important. But so is waking up. Excellent delivery

[uesat]

I am a Japanese. I'm not good at listening, so this video was very educational. It's very easy to hear. And the material is very beautiful and the way of speaking is cool. I will come here again

[MrSidney]

Wow, very eye-opening. And delivered persuasively too. The presentation lives up to the message

[luciandurietz]

in just 4 words: "sometimes less is more"

[KnowArt]

This guy has some magnificent eyebrows

[GuillaumeRenart]

This is the "broken dishes" experiment related by Daniel Kahneman in "thinking fast and slow". See part 2 chapter 15. Really eye opening.

[thisisfaiaz]

The main listen of the video is "You cannot increase the quality of an argument by simply increasing the quantity of your argument" and "stick to your string arguments because your arguments don't add up in the minds of the receiver they average out."

[reedofwater]

This guy has never been overwhelmed by my daughter's barrage of reasons for ice cream.

[c.s.hayden]

They don’t add up, they average out. Interesting. It makes sense.

[warrenbradford]

I will re-watch the video to memorize key points made in it. I want to improve my persuasive skills more.

[henrycollins]

Jeez. That’s a lot for some plates and bowls.

[marvhellampa]

I got this just on random, i'm glad i cliked it in. tnx

[snaresnarerson]

Today is the 21st day of the 21st year of the 21st century and it will soon be 21.21pm in england.
Thanks for your time.

[TheHagaymuzan]

Not all minds behave this way, some people know how to separate different information and react only to the important things. Personal experience.

[xxUsernamexx]

I wonder how the passage of time plays into this Dilution Effect. Can you get more mileage out of multiple arguments by spacing out your delivery of those arguments? And if so, how much time is necessary? Do you need to give your audience a few weeks to mull over your previous argument before delivering a new argument, or can you just pause dramatically between each one?

[homewall]

You certainly see it all arguments, where the other party focuses only on the weak arguments, ignores the strong ones, and may even add an ad hominem.

[jonathanwilgus]

Here I was thinking TED was on it's way down, then they come out with this. Well done.

[sandeepmandrawadkar]

Great presentation 👏👌👍
Narrated in quite a simple yet effective way 👌

[Nyngarra]

Very interesting talk! I would be interested if juggling around the sequence of the side effects of the drug is enough to change the attitude towards it. Like, this drug might cause cold feet, ...and heart attack PERIOD. Instead of having the minor effects at the end.