Secret Formula of Coca-Cola | National Geographic

The Coca-Cola formula is so top-secret, they won't even allow filming of its creation.

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Secret Formula of Coca-Cola | National Geographic

National Geographic

[HeyLittleBitty]

If Thanos drank this he’d be collecting the kidney stones.

[RayMak]

It still remains a secret but Ronaldo doesn't like this secret.

[JPLToyExperience]

I imagine Oompa Loompas dancing and a flowing Coca-Cola river

[yashsvidixit]

Let's admit, We all know secret ingredient is cocaine

[Unnikuttank]

Plot Twist: Nobody wants to know the secret. Drink water and add some more years to your life.

[JohnSmith-ywnk]

It’s only sort-of secret.

The real power of the “secret formula” is a branding issue. It’s like McDonald’s secret sauce on their Big Mac. It exists primarily in the realm of advertising.

Any decent group of chemists could figure out the formula for Coca Cola in a pretty short period of time. But that really won’t do them any good. Even if Joe’s Cola perfectly duplicates the Coke recipe, they still don’t have the iconic red can, the Coke name, the history, or the nostalgic attachment that Coca Cola has.

By insisting that the recipe is a trade secret (and doing ridiculous little things like keeping a hand-written copy in a secure vault, where only the CEO has access), Coke creates a mystique around the product that helps promote a certain image in the minds of customers. In reality, every manufacturing center producing Coca Cola has computerized records of the exact formula. They have to have the recipe to actually make it, after all.

Back in the 80s, maybe the early 90s, there was actually a Coke employee who stole the recipe and tried to sell it to Pepsi (apparently believing the “Cola Wars” were more cutthroat than they actually were). He asked for several million dollars for the secret. Pepsi called the cops and the guy was arrested. You know what Pepsi did with the formula? They gave it back. They don’t need to know what Coke’s secret formula is. They already have it. But there’s not really much of a market for something that tastes like Coke but comes in a Pepsi can.

Oh, and the Big Mac’s secret sauce? You can find out what that is on YouTube. Any chef can taste it and tell you exactly what is in it. There’s a burger place near my house that has their own version of a Big Mac, just bigger and more expensive. But knowing the recipe doesn’t give you the happy clown guy and the billions of dollars of marketing power.

[victoriousking]

Plot twist: The *secret ingredient is* filtered sewage

[LGENDZLuLKeK]

If aliens were to ever show up, they should be given a coke first.

[vijaysagar]

Few days back Christiano Ronaldo unveiled Coco's formula

[h.a.]

These “natural flavors” should be fully disclosed. There shouldn’t be any vague substances added to food sold for human consumption

[stolenmemes]

doesn't matter, we need the secret formula of krabby patty

[fidelcatsro]

10 yrs later this video arrived on the shores of my youtube recommendation...

[stradlintawipisim]

Waitress;"Would you like your Coke
in a can or in a glass.?"
Customer;"In a bag."

[gautam]

There's nothing secret it's just a marketing ninja technique

[nickstar]

Can we talk about how good the video quality is for 10 years old? Also the fact we are getting this recommended after 10 years?

[harikishan]

Coke: doesn't discloses it's secret
Ronaldo: And I took that personally!

[orlandoisawesome]

“We operate in over 206 countries”
Countries in the world: 195

[harisdaoud]

Why does the thumbnail look like as if it was made in a 19’s calculator ?😂

[colloquialsoliloquy]

"The Coca-Cola Company doesn't only sell Coke, it has around 4, 000 different drinks across 500 brands. In fact, Coca-Cola makes so many products, if you tried one product from its portfolio every day, it would take you just under 11 years to try them all."

[BigRandomEyebagWaggerYo]

The quality of the images are stunning even it filmed 10 years ago, kudo's to all who made it.