Franchising Hesitation to Triumph - CTM #18

Embark on an insightful journey with host Josh DuBois and guest Victoria Healy, a seasoned figure in the franchising industry, as they dive into Victoria's fascinating background, from growing up on a farm to becoming a fitness business owner and eventually a leading franchise consultant and developer. The conversation unfolds organically, covering pivotal moments in Victoria's life, such as her early exposure to business on a farm and the leap into entrepreneurship with the purchase of a struggling fitness center in Atlanta.

Explore Victoria's discovery of franchising, her initial hesitation, and the eventual realization of the value that an established business system and brand bring to the table. Learn about the crucial role brokers play in the franchise discovery process, acting as gatekeepers to streamline the overwhelming sales process and align candidate interests with suitable brands.

Victoria shares her observations on the evolving landscape of franchise candidates over time, driven by changing economic conditions. Delve into the intriguing world of the shipping and logistics industry as Victoria details her entry into this dynamic space, focusing on Supply Point, a comprehensive logistics solution provider.

Discover the unique profile of an ideal Supply Point franchisee – someone with an outgoing personality, a penchant for local networking, and the drive to contribute to the regional economy, even without prior industry experience. Uncover the resilience of the shipping and logistics industry during the COVID-19 pandemic, offering a ray of hope and growth for Supply Point franchisees despite economic uncertainties.

Join us in this unscripted podcast conversation that touches on various aspects of Victoria's entrepreneurial journey, franchise dynamics, and the exciting opportunities presented by Supply Point in the shipping and logistics sector. Tune in to gain valuable insights into the franchising world and the remarkable story of Victoria Healy.

[jdstrategic]

I enjoyed my conversation with Vicktoria! She is incredible!