What is the Best Length for Your Social Media Video? | The Journey

⏰TIMESTAMPS⏰
00:00 – Introduction
00:24 – Different types of videos to create on social media
01:52 – Some factors that determine how long your video should be
02:17 – Suggested length for Instagram videos
03:21 – Suggested length for Facebook videos
03:44 – Suggested length for TikTok videos
03:59 – Suggested length for Twitter videos
04:18 – Suggested length for YouTube videos
04:35 – Suggested length for LinkedIn videos
04:48 – Suggested length for Pinterest videos
04:57 – Wrap up

In many circumstances, the best length for your video will depend on the social media platform it’s posted on. That’s why we’re breaking down some best practices to help you understand how much time you have to convey your message, and not a second longer.

Instagram Video should be no more than 1 minute

Instagram Stories are best left at 15 seconds

Instagram Reels can be between 15 – 60 seconds

Facebook recommends videos that are less than one minute or stories that are less than 20 seconds.

TikToks are tricky because sometimes the shorter the better, but 7 – 15 seconds seems to be the sweet spot.

Twitter video performs best at 44 seconds

YouTube videos are also difficult because the recommended length changes frequently, but now, 2 minutes is the current favorite.

LinkedIn video length should be max 30 seconds.

Lastly, Pinterest video length should be about 6 – 15 seconds.

As you can see, video lengths vary drastically between content types and networks. While it is generally best to keep videos short, long videos still have a place.

But more and more videos are being published, which means you’re competing against a lot of content and these best practices are a good place to start. As long as videos are helping you achieve your social media goals, their length should not have a dramatic impact.

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