Introducing Crucial Influence - The Third Edition of Our Leadership Bestseller

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Fifteen years ago, _Influencer_ introduced the business world to a bold idea: true leadership depends not on position or personality, but an understanding of how the world works.

Drawing on 50 years of social science research and the study of leaders around the world, _Crucial Influence_ reveals a method for engaging personal, social, and environmental forces to influence behavior.

Clear, practical, and rich with case studies, this new third edition will assist new and experienced leaders at every level as they attempt to do that which defines a leader: influence others.

Now available everywhere books are sold.

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Bought it as soon as I heard this message! I had the previous version Influencer so this is a good update at the right time. Awesome video!

hjackson
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I read Influencer and Crucial Influence in the same day, I love these books, but I am so confused because many of the stories are the same but the names change. Even quotes are exactly the same but with different people saying it from one edition to the next. Can you please explain?

davidboston