Strategic Planner Interview Question Mistakes

In this video, I talk through the common mistakes made when interviewing strategists.

Then I go through four different types of questions you want to be asking, behavioral questions, hypothetical questions, follow up, and clarifying questions.

You can download the sheets here:

⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

[monicahnjoki]

Julian, thank you for this. I was being interviewed for a strategy role today and this video helped me prepare my answers. And yes, I did exceptionally well as they actually asked such questions. Thanks loads from Kenya

[christianc]

I have a strategic-focused interview next week. This week was enormously helpful, and now I'm doing my homework!

[esbjames]

Great video! Could you elaborate on how you’d critique the Reebok brief? Thanks!

[ravindhirranviswalingam]

What's the difference between a Strategy and an Idea?