What is a Multi-Dimensional Scaling (MDS) Perceptual Map?

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Multi-Dimensional Scaled (MDS) maps are a powerful analytical tool that allows you to map the perceptions of all relevant brands and attributes onto the same map - hence the word "multi".
  1. Marketing Study Guide
  2. perceptual maps
  3. positioning strategy
  4. marketing concepts
  5. brand positioning
  6. consumer perceptions
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