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0:06:08

Approaches to Setting an Advertising Budget

0:11:34

SERVQUAL Model and Its Questionnaire

0:05:00

Rebus Puzzles for Marketers Set 2

0:04:59

Rebus Puzzles for Marketers Set 3

0:05:00

Rebus Puzzles for Marketers Set 1

0:05:00

Rebus Puzzles for Marketers Set 4

0:26:08

How to Run Cross-tabs in Excel

0:04:02

How to Create a Bubble Chart in Excel 365

0:19:32

How to Calculate Customer Lifetime Value (CLV) for a Bank

0:05:10

What is a Multi-Dimensional Scaling (MDS) Perceptual Map?

0:08:03

Why We Should Use Perceptual Maps in Marketing

0:06:28

What are Determinant Attributes in Perceptual Maps?

0:13:34

The Perceptual Process in Marketing

0:12:37

Repositioning Examples: Good and Bad

0:04:16

What's the Difference Between a Perceptual Map and a Positioning Map?

0:05:29

Using the Free Perceptual Map Excel Template

0:11:56

What is Economic Utility in Marketing?

0:17:33

SWOT Analysis Ideas for a Coffee Shop

0:12:54

The Encoding and Decoding Communication Process

0:05:47

MCQ Quiz for Consumer Behavior Revision

0:08:58

How to Use the Cost-Plus Pricing Excel Template

0:06:34

What is the Difference Between a Buyer and a Consumer

0:04:03

What are Some Forms of Non-Store Retailing

0:05:35

What is the Difference Between a Customer and a Consumer