The 10 Best Business Books To Read In 2024

This list covers ten of the very best business books. I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world. So for this list I've done something different. I've focused on books that cover foundational business concepts.

Each of the books in this list tackles important issues that come up over and over again in business. So if you're a founder, CEO, investor, or anyone else interested in understanding and resolving common business challenges - this is the reading list for you.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:

📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ

Here are the 10 best business books covered in the list.

1. THE LEAN STARTUP by Eric Ries

2. HACKING GROWTH by Sean Ellis & Morgan Brown

3. THE INNOVATOR'S DILEMMA by Clayton Christensen

4. START WITH WHY by Simon Sinek

5. CROSSING THE CHASM by Geoffrey A. Moore

6. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries & Jack Trout

7. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne

8. THE LANGUAGE OF TRUST by Michael Maslansky

9. FRICTION by Roger Dooley

10. MEASURE WHAT MATTERS by John Doerr

THE 10 BEST DIGITAL MARKETING BOOKS

THE 10 BEST PRODUCT MANAGEMENT BOOKS

THE 10 BEST STARTUP BOOKS

THE 10 BEST LEADERSHIP BOOKS

WANT THE BEST MARKETING STRATEGY FOR A NEW PRODUCT OR BUSINESS?

33 PROVEN MARKETING CHANNELS

Follow Rick Kettner for episode updates, book recommendations, and more.

CHAPTER MARKERS:
00:00 - Top 10 Best Business Books
01:08 - Book #1 - THE LEAN STARTUP by Eric Ries
02:02 - Book #2 - HACKING GROWTH by Sean Ellis & Morgan Brown
03:06 - Book #3 - THE INNOVATOR'S DILEMMA by Clayton Christensen
04:09 - Book #4 - START WITH WHY by Simon Sinek
05:33 - Book #5 - CROSSING THE CHASM by Geoffrey A. Moore
07:47 - Book #6 - THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
09:30 - Book #7 - BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
10:53 - Book #8 - THE LANGUAGE OF TRUST by Michael Maslansky
12:22 - Book #9 - FRICTION by Roger Dooley
13:57 - Book #10 - MEASURE WHAT MATTERS by Clayton Christensen
15:14 - Conclusion and Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke

[RickKettner]

Do you have a favorite business book that you think should be added to the list?

[cartersquires]

Awesome Job! Loved the list! Finally someone who recommends books based off of lots of experience reading different opinions and different perspectives, and then compiling a comprehensive list of which books are best! Instead of only listing books for getting money off Amazon links. With having little to no knowledge about the books they recommended Happily left a like!

[belsoye]

I think The Personal MBA (by Josh Kaufman) is a fine general business book

[halstrong]

Thank you !! I just realized the importance of reading. I swear I can kiss you! Keep going bro I need as many as I can get.
Just subscribed.

[sandeepkukkillaya]

Personally, I didn't like The Lean Startup that much but "Start With Why" is very good.

[thoquynguyen]

Thank you very much for the list Rick! Amazing content as always.

[elyanfi]

The quality of your videos is amazing👌🏽👌🏽

[Amarjeet_chemist]

Thanks brother and 21 laws was best one

[abdulbasit]

Books recommended for Real estate management businesses?
For starting, scaling up, and running smoothly this business.

[Jappon]

Nice new insights here. Thanks for sharing!

[eastartelijah]

Your vidoes are so helpful. Thank you so much😃

[t.]

By any chance, would you recommend any of these books to build a Fortune500 Company?:

- Influence: The Psychology of Persuasion (Robert Cialdini)
- Screw Business as Usual (Richard Branson)
- Never Split the Difference (Chris Voss)
- Zero to One (Peter Thiel)

[bigwolfmarketing]

Thanks some great suggestions! Check out 'Think it. Pitch it. Sell it' by Pierre Coombes its another good one for your list

[franciscomatias]

Do you know any book that can allow me to create a business plan & structure ( step by step) for small business start-up? - Chico

[anerhezroni]

Any books your recommend for sports business? Similar to David Carter’s “you can’t play if you don’t know the rules”

[danieldaniels]

Please do a review of "Right it" by Alberto Saviola. One of the best business books I've read for last few years.

[rinald]

what do you think about Poor dad-Rich dad book?

[Ashokkumar-dsnq]

Can you please recommend some book on business planning. I am a student.

[yvonnebhunhu]

The Lean startup
Hacking Growth
The innovater dillemma
Start with why
Crossing the Chasm
The 22 immutable laws of marketing
Blue Ocean Strategy
The Language of Trust
Friction
Measure what matters