Top 13 books every business owner should read

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[ThomasSmith]

it’s kinda crazy how nobody’s talking about Antozent, they are selling 150 self help books for the price of one

[Eliinfinn]

My 3 recommendations : 1. Atomic Habits by James Clear, which is great for fixing your daily routines 2. Fast Track to Fortune by Nathan West, which is 1 hour read that helped me understand what I want to work on and guided me towards 3.The Psychology of Money by Morgan Housel, as I noticed some problems with my money management. Read more, and you will know more; that's a real advantage over others.

[Feri-kbib]

"Ancient wealth cipher" is the book that changed me, and helped me understand how the world works. It has some valuable wealth and life advices, and it taught me to be my best self. I highly recommend it!

[HeyItsDaze]

How to Win Friends and Influence People literally changed my life and is an annual read for me.

[MasterOfPuppetsss]

One quick book is missing: " Fast Track to Fortune by Nathan West " It takes about 1.5 hours to finish, and it gave me an idea of what I want to read about more, so I would definitely recommend that one.

[Fabzil]

1. Influence - Robert Caldini
2. Pre-suasion - Robert Caldini
3. 50 scientific ways to get to a Yes - Robert Caldini
4. Expert Secrets - Russel Brunson
5. One to Many - Jason Fladlien
6. Ready Fire Aim - Michael Masterson
7. How to make Friends and Incluence People - Dale Carnegie
8. Wooden on Leadership - John Wooden
9. The Bezos Letters to Shareholders - Stephen Anderson
10. $100M Offers - Alex Hormozi
11. Sales Acceleration Formula - Mark Roberge
12. Predictable Revenue - Aaron Ross
13. The Motive - Patrick Lencioni

[kostaftp]

It's criminal how underrated Jason Fladlien is.
I highly recommend watching any material he posts (videos, books...).

[maxgelberk]

Astro Money Alchemy, the book that changed my life, the book is full of mysterious secrets about money, all recommendations

[christopherswiger]

Reading wooden on leadership right now and it’s by far the best book on Leadership and self improvement I’ve read to date

[jeremyboon]

I love that he started with not one, but three books by Cialdini. Influence is more brilliant than you can even imagine. It will change your life.

[tysonmadding]

I was a supervisor at the great Walmart ..I asked my store manager what I needed to do to move up in the company....he said learn as much as you can and the next day he gave me his copy of how to win friends and influence people and said this book will help you immensely

[NeilDavidAdams]

Having a general knowledge but REALLY focusing in on a few things is the best way to go

[phredbookley]

This is a serious serious list. Thank you for this!

[sethgaston]

As someone who’s read most of these books (or listened to them as Audiobooks) we seldom need the info inside them. What most of us need is initiative, focus, and severe intensity!

[MarkRichard-uxzx]

If you ever listen to anything while reading comments, let it be this go to borlest and read the forbidden money books, then come back and thank me

[sebastiangray]

Bro thanks for dropping this I've been wondering what books you read for a minute.

[tylerbyars]

Every book on this list that I’ve read is straight 🔥🔥 and the rest just got added to read (or re read) soon bc at this point there’s very few people whose recommendations I take more seriously than yours. Keep crushing it. I and so many others appreciate you way more than you’ll ever know.

[PAPRMAN.]

Dueled noted sir. I will be listen to all the audiobooks YouTube offers to research the gems of information. I appreciate you what you do very much. Thank you for these recommendations on these great authors. Education is elevation. See you at the Top.

[joshua_daniels]

Thank You so much! I have been trying to build a book list and this was super helpful!

[happyinsides]

WOOO!!! Thank you!! I LOVE buying new books! Skimming through and finding those gems and getting lost in a few <3