How Marvel Destroyed Itself

When Marvel's "Avengers: Endgame" hit theaters in 2019, it was the climax of a decade-long saga. But with the departure of iconic heroes like Iron Man and Captain America, the Marvel Cinematic Universe (MCU) faced a new challenge. Despite releasing 10 movies and 10 miniseries in three years, fans are left wondering: why really happened to Marvel?

A video essay on the Marvel Cinematic Universe (MCU)
Produced by Josh Yang
Written by Emily McGinn
Narrated by Caitie McCollow
Edited by Dushyant Singh

[cinelumi]

What would you like to see us talk about next?

[brianstraight]

That's just it. "Endgame" felt like the end. What comes next when you're ending your biggest heroes? Now it feels like... Finishing up the side quests and collecting tokens to get 100% completion.

[patrickprucha]

Also, they didn't handle Thor correctly. He should have been on the same level of Iron Man and Capt. America. The 3 characters had their own series of films.

[amirmahdisalmanian]

After endgame, i did not know what movie came out in marvel

[YnossZaperator]

Now you realize Thanos actually tried to save MCU.

[SuperEvilFigures]

Quantity over quality. That is the best synthesis. Well said.

[adamblack]

It flopped because they abandoned their core fans for a fan base that has zero interest in going to the movies .

[briangarciahernandez]

I got a feeling Kevin Feige saw your video missed the point and thought to himself “ahh, so I just gotta bring Tony Stark back “

[useryoutubed]

Man that last scene tony sacrificing himself with "I am ironman" still gives me goosebumps. I don't think it will ever happen again with our 30 sec attention span.

[herohut]

Disney is worse than Thanos. Thanos at least left half of the universe but disney is actually destroying the whole MCU.

[tcguy]

You completely missed the major issue of wokeness killing the MCU

[noclicheplease]

0:34 Why does Captain America look like Biden?

[ikuezepeculiar]

4:16 “made the choice off screen and then told us about it” 😂😂

[michardsmichard]

They messed up when they decided we needed to watch a tv show to understand the story of a movie.

[wanderlustbliss]

I'm still wondering why they turned captain America to Joe Biden

[Exodus]

After thanos, they should have established the next big threat well enough so that all the other movies could point towards one looming all out fight again. One of the many issues is that kang wasn’t well known, so people like myself lost interest. After endgame, I expected the next villain to step in would be galactus or dormmamu. I didn’t even know who kang was.

[swimboyfree]

Good video! Finally some truth

No character development. No connections between characters. No central villain. No coherent direction or story

Marvel in trouble

[AradirOff]

Lets admit it, it was the shows, the people who watched only the movies felt left behind, when Quantumania released a lot of people in theater were like "Wait, Loki is alive?" after the post credit scene

[Rapterainbow]

When iron man had snapped his finger that scene was peak marvel like I was getting goosebumps in the theatre and then the scene after everyone in the theatre started crying

[mrb]

1. They lost consistency of the abilities of superheroes. The first Avengers movie set everyone up against each other and we saw how strong they are in comparison. Then they stomped all over that by making everyone as powerful as the plot requires them to be.

2. Thanos was a very interesting villain. He was educated, wise, reasonable, and true to his word. After Thanos, there are no more intriguing villains.

3. Everything went so cosmic and hilariously out of proportion. Powers and fights don't even make sense anymore. We used to be excited seeing Iron Man lift off the ground and barely fly. Now these guys throw planets at each other and we are not fazed at all.

4. So many objects/people/beings of power. How many deities can you shove into one universe? Oh this guy eats spacetime, oh that stone destroys multiverse, oh the staff of coherence is stolen by the evil witch doctor maravelle who will use it to destroy causality - I mean, come on already, not every villain has to be a threat to the fabric of reality.

And I disagree, we already had too much Kang. There's Kang in everything for the last few years. I'm so sick of Kang and I hope they drop him altogether. I don't want to see anything else with Kang or even hear the name Kang again. Kang.