How BJP’s Genius marketing strategy turned it into a political superpower in India? : Case study

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VIDEO INTRODUCTION:
Bharatiya Janata Party along with the NDA has finally won the general elections of India for the 3rd time in a row and unless there is a twist in the tale, Mr modi is all set to begin his 3rd term as the prime minister of India
Now while this generation only knows BJP as this dominating force in Indian politics, it is absolutely fascinating to know that, 40 years ago, while congress had 404 seats at the parliament, this was BJP which only had 2 seats in the parliament!!! While congress had lots of money, power and connections in the world, the BJP was a small group of believers with no money, no power and no connection!!! But these believers somehow had the guts to challenge the monopoly of congress!!!
And between 1984 to 2024, BJP did something so extraordinary that today it has emerged as the most powerful force in Indian politics!!!!
The question is,
How did these small group of beleivers turn BJP from a small political start up to such a dominating power in Indian politics??
How did they break the monopoly of congress inspite of having no money, power or connections???
What were the failures they faced while building their political start up?
And most importantly as students of business what are the lessons that we need learn from the incredible rise of bjp?

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[ThinkSchool]

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[akshaybengaluru]

BJP should trust it's cadres. In Maharashtra, it welcomed all culprits inside and cleaned it's opponent's home. This has enraged the grassroot level workers.

[sagara]

There was no hate in Vajpayee Ji's speech. He had love and vision for our country.

[sricharangovindolla]

One video to replace all our childhood social books.

[manikandanals]

This is an inspiring journey for BJP. I am optimistic that Prime Minister Modi Ji and the NDA will do more to improve the lives of our fellow Indians. Jai Sriram. Jai Hind

[vishwa]

Modi just escaped the same fate of Ataj ji. Hopefully They learn from this and be mighty in the future.

[ananthmysore]

Excellent, iam 63 yrs i remember and recall all these, these days younger generation must see this

[vishnuramkumar]

Don't know why but my heart pounds out of chest whenever I hear Sri Atal ji's name ❤❤❤

[randomish]

bjp lost 60 seats just because of their own problems, not listening to RSS and local leaders and taking useless/corrupt leaders from other parties,

[manu]

Atal ji speech still gives goosebumps 🥶🥶

[adee]

Andhera chatega, suraj niklega, kamal khilega. This line gives me goosebumps forever

[bharathwajvenkat]

Annamalai ji is highly educated and knowledgeable dissapointed that he lost.But good to see BJP back power at center.but he has good future.

[rowdy]

ATAL BIHARI VAJPAYEE...what a legend!!!!
Truly holding my tears back while i watch this

[niranjanjn]

Tears rolling from my eyes automatically, when I see the great man Atalji. What a man!!

[priyanshchanchani]

Brilliant one, so detailed! ❤️🧿

No wonder why Atal Bihari Vajpayee was termed as the Bhishma Pitamah of Indian Politics by Dr. Manmohan Singh.

[rohanshirude]

You are bringing change Ganesh @thinkschool, I really admire how you articulate the points and ramain unbiased.

You are an inspiration and voice of young guns like us.

Thanks for this interesting case study and many podcasts that you bring on your channel.

[ramakrishnan]

Power and vision of Vajpayee 🔥 Audacity of Jayalalitha 🔥

[aryabhatt]

Yogi eradicated Encephalitis (Dimagi bhukar) in UP. This disease primarily affected kids in UP. Each year many children died. As a news reader, you could just pray for those departed souls. Yogi started door to door cleanliness campaign and it helped a lot. Today, the cases have reduced to nil. As an Indian citizen, I will always be thankful.

[akhileshpatro]

BJP need to work on its communication to people there were many wrong narratives among people which led loss of seats to BJP.

[teeshashah]

lots of love and support to Think School!!! You guys are commendable. Hats off to you and your research for bringing up the whole history of Indian politics and presenting it without a hitch 🙏