How KEJRIWAL’s GENIUS strategy beat BJP & Congress & made him the KING of Delhi? : Case study

⭐️ Think School’s flagship Communication course with an exclusive workshop on Chat GPT included:

VIDEO INTRODUCTION: Aam aadmi party is one of the most unique case studies in the Indian political landscape. because if you look their rise to capture delhi, its quiet an extraordinary story. Back in 2012, delhi was one of the strongest territories of the Indian national congress. And sheila dixit was the chief minister of delhi for 15 long years. So congress had every resource in the world to win the political battle in Delhi. they had a ton of money, they knew the game of politics better than anyone else and Sheila dixit was one of the most prominent figures in delhi. But if you look Kejriwal in 2012, he had no money, nonpolitical connections and he barely knew anything about politics!! But somehow, while most politicians spend decades into getting a single seat in the goverment, Kejriwal came out nowhere formed the aam aadmi party, won the very first election to dethrone sheila dixit to become the chief minister of delhi!!! And he did not just beat congress, but also went on to govern delhi for 10 long years and that too with a majority government!!

And when I looked deper into the story it turned out to be genius marketing startegy that every business student must know!!

So in this episode today,
Lets understand,
How on earth did a common man like Kejriwal with no money, no political background and no expertise go on to beat the Indian national congress?
What was their marketing strategy that made them so successful in the dirty world of politics?
And most importantly, what are the lessons that we need to learn from this case study?

Our Best Indian Business Case Studies:

Sign up for the Aevy TV’s FREE masterclass. Here you will step-by-step learn how you can become a top 1% editor and land a job with the best creators & companies.

Think School is a Digital School that we all deserved, but never had

#thinkschool #businesscasestudy #geopolitics

Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[ThinkSchool]

Sign up for the Aevy TV masterclass. Here you will step-by-step learn how you can become a top 1% editor and land a job with the best creators & companies.

[Sanatani_Sherni]

From Opposing Congress...
To
Becoming CONGRESS...
I feel Sad For ANNA HAZARE Ji ❤

[stutishrivastav]

He is making everything free like he is paying for it

[bhavikshah]

Proud that the people of Gujarat rejected Kejriwal's freebie politics... Every Gujju like me knows nothing comes for free... everything has a price to pay...

[maheshkotapalli]

I recall donating to this party thinking they will change India !!! N I was sooo wrong !!

[Jashobantac]

When it came up, we celebrated thinking he is bringing a revolution. Being an apolitical person he was like a messiah, things really changed when he started making back to back u turns. Now he has become one of the most hated politician.

[srikarnaidu]

I think you should do a case study on Andhra Prasdesh because there are more freebies compared to other states

[pran]

The only thing worth noticing is the complete collapse of Maintream media. They actually used to ask hard questions to the ruling party 10 years ago.

[amazecreations]

Dhruv Rathee is very disappointed after watching this video as he didn't got a shout-out in this video even after putting so much effort throughout the years😔😓.

[anoopr]

Irony is that they are in the same alliance 😂 .

[pallantivenkatatarunraj]

Pls don't use terms like 'KING', a chief minister in anyway is not, which pushes more buttons on our collective subconscious memory that politicians are neo-nawabs and next generations will accept the definition without even knowing.
I've respect for you bro

[moral_stories-utdg]

Research on West Bengal also - here there is a scheme called 'Laxmi Bhandar' through which she was giving 500 rs every month to all married ladies in the state. Now this has been increased to 1000 rs.

The bad part of this is - rich/poor everyone can take this. Even women from very rich families are receiving this.

[gauravmaurya]

It's wonderful to have a politician like Kejriwal in Delhi. His pro-people revolutionary policies are benefiting us everyday ❤️ We save more, we get great education and healthcare facilities for free...hence allowing us to spend almost all our money on upgrading our standard of lives in other areas. Thanks Kejriwal ❤️ Thank you so much for making AAP. Real changes are brought only via politics, protests can only do so little.

[himanshuagarwal]

Please bring a case study on AAP’s performance 🙏🏽

[utkarshchandra]

kindly make the comparison video of BJP 10 YEARS AND UPA 10 YEARS covering all the aspects as you do to analyse the performances of parties .. this can be in regard to the latest white and black paper presented in parliament.

[theteasers]

No politician gives from their own pockets it's our money and we want them to spend it on us. They are our workers in democracy, they should work for us.

[bharathreddy]

Hello @thinkschool please do a casestudy on Andhra Pradesh, we are soo confused on whether this government is doing right or not, this will be very helpfull for us before voting in upcoming election, thanks in advance.

[MADMAX]

Kejriwal is the reason I lost faith in politicians.
I thought an IITian supporting Anna Hazare would be a catalyst for real change..
It only took a few years to know that he's a snake, just like the others 🐍

[vaibhavsharma]

Literally the best timing to release political case study

[kaushikahamed]

If you make a another video on AAP, do mention how power was distribute with LG and how he has done with the education and electricity.