Secret Food Commercial Styling Tricks Revealed By Culinary Expert | Vanity Fair

Culinary Expert Lish Steiling reviews all the styling tricks and techniques from commercials on television. From painting grill marks on Burger King burgers to getting a "max pull" on Pizza Hut deep dish pizzas, Lish takes us through each commercial and analyzes their craft, effectiveness and what tricks work the best.

Check out Lish's work on Instagram! @lishsteiling and @thetastecurators



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[elliinspace]

The fact that her last name is pronounced like "styling" is very cool to me

[MonotoneTim]

Bring her back for more episodes, she’s great!

[mackenziemcgowan]

I will never be able to unsee the amount of food-bounce in commercials.

[MindiB]

“Once you start the cheese pull, you’re committed.” Words to live by. These are really fascinating insights, actually; great info and charming presenter.

[tomarnold]

Bouncy meat... ingredients flying into sandwiches... this woman pointed out all the questions I had on food commercials. Hearing a professional telling you "it's stupid but HEY, corporate likes it!" its absolute GOLD!

[kelrune]

she is awesome. i love her story telling of how the food is preped or faked. MORE. TELL ME MORE

[entwashian]

Love that she knows all the unsavory secrets, and even after telling us about them, she still says, "It worked. I want to eat that food."

[itsmetonylei]

I applaud all the food stylists out there! I have worked on Lays packaging as a photoshop artist and I can attest to the rigorous parameters that goes into building the perfect chip (flavor coating, shape, texture and color). Enjoyed this video a lot!

[vectoriously]

Love her. She is the sweetest person ever in person as a well. I have worked with her here in Las Vegas. She is the creative director for Giada and her restaurants. So knowledgeable, creative and all around great person/chef.

[Shelsight]

She’s terrific! More Lish Sterling videos please. Maybe plating lessons for us all, or other vids where her expertise could help us all in the kitchen. She’s a natural presenter + so authentic. :)

[jrpipik]

My sister worked for a company doing the art for a hot dog package. To get the perfect grill marks on the dogs for the shoot, they just drew them with a magic marker.

[douglaswicker]

I shoot food a lot and she’s incredible. The type of personality and expertise you hope for on every project.

[skars]

I love the fact that with all her experience she is also able to teach us some tricks of the food styling trade as well as being very pleasant to watch at the same time! I could literally watch her talk about food styling for ever! 🙌

[Yolligraphone]

Whoa. She looks perfect for her occupation. Which is to say, extremely stylish and put together.

[bscjake]

A bakery worker told me once she had a customer get mad because she wanted the Cannoli in the case instead of waiting for one to be filled fresh. She told her those are for display, they are filled with Crisco. haha

[JDLS-vp]

She is adorable! This could be an pretty UNsavoury topic but she’s made it fun. She also seems to actually like food and working with it.

[thestewster]

"It is thought to be the perfect spoon for spooning things." Lish is phenomenal!

[pothospathic]

Somehow she's made me want to eat the promotional food and that's a real skill given what that food actually is. Pretty sure she could describe a car crash and make it sound appealing, dang.

[BenjiAtlas]

Funny thing about that McDonald's commercial. I worked at McDonald's for a couple of years back in high school. Basically every burger patty is cooked in what's called a clamshell grill. Its a flat top grill with another grill on top that clamps down on the burgers (looks like a clam). You literally just set it to "quarter pounder, " press a button, and it cooks it for an exact amount of seconds on both sides.

IDK what they were doing flipping that burger in the shot but that's definitely not how they really do it. Only way its getting fliipped like that is if someone dropped it on its way out.

[hanonondricek]

"bom chicka bow wow...M&Ms... love it!