A new trend: Tinned fish

Tinned fish, like sardines and anchovies, has always been more common in Europe than the U.S. But last year sales of tinned fish in the States rose to $2.7 billion, largely driven by young consumers. Correspondent Luke Burbank talks with Becca Millstein, founder of Fishwife, which sells carefully-packaged, sustainably-harvested seafood; and with Anna Hezel, author of the cookbook "Tin to Table," about the growing popularity of tinned fish.
#tinnedfish @fishwife1843

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I once ordered the sardines from a famous seafood restaurant in Baltimore, MD. I was surprised to get a tiny plate with literally a can of opened sardines served to me. I admit, I was perplexed. But I tried them, cold. It was one of the yummiest seafood dishes I'd ever had. 👩‍🍳😙

[NoLefTurnUnStoned.]

$17 for a tin?😳
I pay about €2 for high quality sardines from Portugal!

[ThumbdownMan]

This is a commercial of Fishwife canned fish.

[keithtillery]

Over a decade ago, my coworkers would leave the break room when I opened a can of sardines at lunch! It was just the "thought" because the smell wasn't actually there. Tinned fish is great to have on hand for unexpected power outages, extended power outages, and in regular rotation otherwise. I learned to love sardines when a hurricane was heading to south Florida and the grocery stores shelves of canned meats, tuna, and chicken were left with only sardines. The hurricane hit, power was out for five days, and sardines? Was so glad to have them!

[KlyBell]

We always have tinned fish in our cupboard. My kid loves sardines, and Trader Joe's' offerings are an affordable favorite.

[SamSam-qmli]

The year was 1979, I used to remember tinning our own fish from the Brook nearby. My grandmother was master at it. God bless all

[charleskoethe]

I saw the Fish Wife products on another YouTube channel and bought a selection for Christmas. We really enjoyed them, especially the smoked Salmon tins. They were kinda spendy but great fun at the holidays.

[jeffpetrie]

The canned seafood that I get from Bay Center WA is by the Ekone company. Smoked oysters, salmon, and tuna. Deeelish! I love Bay Center. 😀

[blaineknutson]

Foods with an indefinite shelf life is very good.

[Brew]

I wont touch the stuff. But, my brother and mom go nuts for tinned sardines. They are in heaven when they eat some tinned fish on a slice of crusty bread.

[sirrobertlacy]

Thanks TikTok for ruining yet another thing

[mililaniman]

I LOVE to eat sardines right out of the tin or with rice.

[sirpainter]

Just yesterday, I got some mustard sardines at dollar general and yummy. The ones at the dollar store were ick. Just buy 1 if your not sure. I grew up with creamed herring, sardines & smelt. Kippers are awesome. Must be the Swedish in me or German. Thanks for the history.

[mikeywestside]

Here we go....Gen Z discovering something for the first time that's been around forever🤦🏻‍♂️

[marryellenmonahan]

It's an acquired taste
even for sophisticated palates. Delicious smeared on a piece of crusty fresh bread...😋

[amarbaha]

Oh wow! Something that has been a staple for almost two centuries in Europe is suddenly "found" and bought to the actually wish her business luck because tinned fish is DELICIOUS!

[nunyabidnis]

I have become a fan in the last year and a half. They are a good, healthy food. I won't pay more than $4 per can however. My favorites, so far, are Santo Amaro, Matiz, Bela and King Oscar. Avoid skinless and boneless and any packed in water. Enjoy.

[t.c.bramblett]

Tinned mackerel is my latest discovery, any brand is really good. A mild flavor that's like a more subtle tuna. I also love sardines and kippers

[gigistoner]

Dang. The price of my tinned fish just went trendy $$$

[MarcIverson]

I'm no fan of sardines, but love kipper snacks(smoked herring). If you want to have emergency food on hand, whether that emergency be a refrigerator out of everything but condiments or a choose-your-holocaust event, a single can will give you enough protein for a day. Bought by the case, they're cheap and stack nicely in very little space. Plus they taste good. As good as or better than bacon with scrambled eggs, IMO. Just don't cook the eggs in the kipper's oils, or you get fishy eggs, which is not nice. Pour out the oil first and keep them separate. Also nice in a sandwich with mustard.