One of the Best Negotiations in Den History! | Dragons' Den

Alex Buzaianu and Peter Jones go back and forth in this nail-biting negotiation exchange for a luxury leather convertible rucksack. Watch how the entrepreneur’s quick wit and negotiation skills captivated Peter Jones and Jenny Campbell.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #BargainingChips #Anxiety

[tomislavb]

Jenny was like, "I'm in" and the entrepreneur was like "no, you are actually out"

[dotexe]

Oof that was a close call for Jenny, almost got stuck into an actual deal.

[arthurarcelli]

This chap studied up on his negotiation tactics and it paid off. Notice how a bit of quick mental math let him skillfully imply Peter’s valuation was too low, not by pointing it out as a statement, but rather asking him if he agreed with the conclusion. Asking questions, getting the other side talking, ultimately negotiating with themselves. Not bad.

[chloekezako]

Jenny: I'm in
Jenny gets ignored.
Jenny: I'm out.

[haribotomeb]

Only Jenny could be in AND out in the same presentation

[JLingz]

I rate this guy. Must carry his balls around in one of them leather bags. Maybe one ball per bag they’re that big. Could have backfired massively but he held his nerve and it paid off tenfold

[TheSeamstress]

My respect for Peter just doubled. He didn't let ego get in the way of that negotiation and instead saw the entrepreneur's negotiations as an advantage for him as an investor, in the future. Kudos to Peter! Great pitch and battle from the entrepreneur! I enjoyed that!

[horaciohornblower]

i don't understand why Jenny cried "goodness" when the guy asks for a salary or negotiats hard. This is exactly the type of negotiating which take place all the time, responsible businessmen (and businesswomen) negotiate down to the last detail, from budget to salary. This is the closest I have seen in this show to a real negotiation with investors which is not done in front of the TV cameras. Peter Jones understands it, and the question whether he can guarantee the order is an important part of negotiating for salary. Good for them, not so good for Jenny.

[DJPhilHarris]

When he asked for a guarantee of 200k I literally screamed because peter jones was backed into a corner. It was awesome!

[RisingDragonSchool]

Finally someone with balls to negotiate back rather than just rolling over! Peter Respected it! Well Done, good deal!

[nj]

A better title would be "one of the best negotiations in dragon dens history"

[RustyBin]

This is the single best example of a cool calm and collected negotiation. Well done that man - a lesson in how to handle the dragons.

[pyramidfrost]

Dragons ranked according to who entrepreneurs most want investment from:

Peter
Deborah
Tej / Touker
Evan Davies
The wall
Jenny

[TomCushnie]

About time somebody didn't just bow down to the Dragons!

[jessek]

I really like Peter Jones, he gives everyone with a good idea a chance and makes a pound while doing it and it's probably why he's the richest Dragon.

[TheSiameseDreamer]

So Touker has revealed that his products are made with imitation materials.

[levelrecords]

Thats Why I like Peter. Genuine, patient and knows where to put his money.

[carolmorris]

This is a historical episode. Jenny makes an offer and bam the entrepreneur ignores her. She is in and out in one episode 😂😂😂

[huxwaks]

Love how he squeezed an order guarantee out of Peter- that was first class

[adz]

Jenny always says ‘it’s clear you’re targeting the other dragon(s)’ as if anyone ever comes into the den primarily wanting Jenny🤣🤦‍♂️