What is the Product Development Lifecycle? Ideation to launch 💡 ➡️ 🚀 | DOWNLOADABLE guide

Hello! In this video, I'm going through EVERY phase of the Product Development Lifecycle - how to go from an idea to launching a product 💡 ➡️ 🚀

🔗 Useful resources
IDEATION METHODS

USER STORIES & REQUIREMENTS

PRIORITISATION METHODS

NORTH STAR METRIC

SOLUTION DESIGN AND ARCHITECTURE

SOFTWARE DEVELOPMENT LIFECYCLE

👉🏼 Contact me

💻 My fav resources

💁🏽‍♀️ about me
👋 I'm Anika! I ❤️ solving all kinds of problems with technology. I have a passion for building products, but I'm not a developer so I love no-code tools. I'm currently in Product Management at a big tech company, am always working on side hustles and have previously founded 2 startups. I hope you learn something from watching my channel, and walk away inspired to put ideas into action. Thanks for your support 💗

⏳ timestamps
0:00 Intro
00:31 What is the PDLC?
2:21 About this video
4:46 About me
6:21 Walkthrough begins
8:14 Ideation
11:28 Research
17:13 Product definition
27:40 Solution design
31:30 Prototype + POC
37:24 Design
41:26 Development
45:35 Launch
51:48 Wrap up

🎶 music
Music from #Uppbeat (free for Creators!):
License code: PESACPKKU6PFFYSK

👀 video topics
in this video: product development lifecycle, product manager, free template, software development,

8226

[robinpuerta]

Super refreshing a full-of-value video. Everything nowdays is 3min tutorial making things look simple.

[thbnwpb]

Hey Anika,
I just wanted to drop a quick note to say thank you for your awesome video. Your breakdown of the lifecycle is really detailed, organized, and totally practical. I'm curious to learn more about how you handle documentation, especially for the research part. You mentioned using research docs, slides, etc. It would be great if you could share any templates, formats, or platforms you use to keep track of findings from user interactions and focus groups. Also, how do you keep all this info updated? One of the hurdles I face in the work I do is that a ton of knowledge is scattered among different individuals, and it's not always easy to pass it on to newcomers. Any tips you have would be much appreciated. Thanks!

[chisomokafor]

I love this! Just getting into product and this is extremely useful. Thank you!!! 🙏🏾

[petersteelenator]

That was a nifty one, Anika.
Hats off to you for laying out some pre eminent stint to come up with rollicking contents on nitty gritties of product Management!

[KB-tmwe]

🎯 Key Takeaways for quick navigation:

00:00 🤔 Introduction to the Product Development Lifecycle
- Understanding the concept of the Product Development Lifecycle.
03:57 🧠 Ideation Phase
- The purpose of ideation: Generating a wide range of creative ideas.
- Involvement of various team members in brainstorming and idea generation.
- The importance of not limiting ideas with constraints.
08:16 📊 Research Phase
- The role of research in validating and refining ideas.
- Types of research: Primary (talking to people) and secondary (desktop research).
- Gathering feedback from customers and internal stakeholders.
17:26 📝 Product Definition Phase
- Defining the scope of the product, including use cases and goals.
- Prioritizing features and functionality ruthlessly.
- The importance of clear product requirements and metrics for success.
22:28 📊 Planning the Product
- Importance of defining metrics for a product.
- Communicating user experience ideas in the product requirements.
- Initial planning for iterative product releases.
25:18 📝 Product Requirements Document (PRD)
- The PRD as a living document for product planning.
- Collaboration with stakeholders to refine the PRD.
27:48 🛠️ Solution Design
- The role of solution design in technical planning.
- Collaboration between product managers and engineers during solution design.
29:28 📦 Prototyping and Proof of Concept
- The distinction between prototypes and proof of concept.
- How these stages fit into the product development lifecycle.
36:06 🎨 Design Phase
- The role of design in shaping the product's look and feel.
- Collaboration between designers, product managers, and engineers in design.
42:08 🔨 Development Phase
- Overview of the software development life cycle.
- Planning, designing, implementing, testing, deploying, and maintaining software.
45:37 🚀 Launch Phase
- The final phase of product development, launching the product.
- The importance of coordinating efforts from previous phases for a successful launch.
45:51 🚀 Launch Phase Overview
- Launching a product involves getting it in front of customers.
- Pre-launch and post-launch activities are essential for a successful launch.
- Key takeaways:
- Launching a product is a point in time event but requires ongoing efforts.
- Pre-launch and post-launch activities are crucial for success.
46:05 📅 Pre-launch Activities
- Pre-launch activities are preparations leading up to the release.
- These activities set the product release up for success.
- Key takeaways:
- Pre-launch activities include documentation, announcements, messaging, and pricing.
- Tailor your pre-launch activities to your company's size and the launch's scale.
47:26 📚 Documentation and Education
- Pre-launch activities should include documentation and education materials.
- Documentation can be supplemented with tutorials, videos, and webinars.
- Key takeaways:
- Proper documentation helps customers use your product effectively.
- Use various formats for education, including tutorials and webinars.
48:45 🌐 Marketing and Branding
- Marketing and branding are essential pre-launch activities.
- Create marketing pages, websites, and landing pages for the launch.
- Key takeaways:
- Marketing and branding are vital for product discovery and appeal.
- Consider creative approaches to marketing strategies.
49:56 📊 Post-launch and Customer Management
- Post-launch involves customer management, feedback collection, and data analysis.
- Ensure customer service is prepared to support the product.
- Key takeaways:
- Collect data on product adoption and usage.
- Feedback from customers should inform future product planning.
51:33 👥 Key Roles in the Launch
- Product managers and product marketing managers are key roles in the launch.
- Engineering and design teams may be involved if issues arise.
- Key takeaways:
- Collaboration between product managers and marketing managers is crucial.
- Design and engineering teams may be needed in case of challenges.

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[Ravikanth_]

I love your long walkthough videos, they are super informative and practical. Its well structured. Thanks for your effort. Some ideas for future videos, may be you can cover Agile/ Scrum responsibilities of product owner, the ceremonies and artifacts etc.

[XYZ]

Really good content, easy to understand, good delivery speed! Thank you!

[brieflygorgeous_]

Awesome content! Honestly, this was a masterclass

[robinpuerta]

Coming back to take notes. Thnks againnn

[rajvardhanchauhan]

Video is good but the only problem is the audio, please use a good microphone.

[rakshavashishta]

This was so good!! Thank you so much! I have a video request- can you make a video on how to prioritize features in the backlog and some of the techniques

[sanjanachauhan]

thankyou so much for the info! very helpful.

[jeeva]

Which book or academic source would you recommend to understand the PDLC better?

[DeadlyGaming]

Great insightful video mam but your writing is horror i will have a bad time revising from that diagram