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Start With Why: The 3-Step Vision Framework

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In this video, I break down vision statements from companies like Nike, Apple, Tesla, and Google to show you exactly what makes them effective. You'll learn how to identify who your business serves, define your value-creating action, and establish your north star metric using minimum success criteria.
LINKS IN THE VIDEO:
MY FREE NEWSLETTER:
WHO AM I?
Hi - I'm Ash.
I help early-stage founders everywhere raise their odds of success through a battle-tested framework I’ve been curating for the past 10 years. These playbooks are taught at many of the top startup accelerators and university programs worldwide.
I’m the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas.
Life’s too short to build something nobody wants.
LINKS IN THE VIDEO:
MY FREE NEWSLETTER:
WHO AM I?
Hi - I'm Ash.
I help early-stage founders everywhere raise their odds of success through a battle-tested framework I’ve been curating for the past 10 years. These playbooks are taught at many of the top startup accelerators and university programs worldwide.
I’m the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas.
Life’s too short to build something nobody wants.
Start With Why: The 3-Step Vision Framework
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