Start With Why: The 3-Step Vision Framework

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In this video, I break down vision statements from companies like Nike, Apple, Tesla, and Google to show you exactly what makes them effective. You'll learn how to identify who your business serves, define your value-creating action, and establish your north star metric using minimum success criteria.

LINKS IN THE VIDEO:

MY FREE NEWSLETTER:

WHO AM I?
Hi - I'm Ash.

I help early-stage founders everywhere raise their odds of success through a battle-tested framework I’ve been curating for the past 10 years. These playbooks are taught at many of the top startup accelerators and university programs worldwide.

I’m the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas.

Life’s too short to build something nobody wants.
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Your books are good, but these videos are brilliant! I thought I understood all this stuff ten years ago -- but every one of your videos is sharpening my game. Thank you.

burtonmiller
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Hi Mr Maurya. I'd like to thank you for your valuable insights, they are so helpful. I'm a 19yrs old guy from Cameroon, and I founded my educational community/tutoring institution last year. I can definitely say that your content has helped me develop a new perspective regarding business, entrepreneurship and productivity. Could go deeper, but I'll stop here.

Thanks once more and best of luck to you!😃

Ange_Nguepi
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Great content Ash…after watching this 12 min video, I have completely changed focus on all 4 of my companies. Thank you!

performanceonfire
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Wonderful! I woud love to learn more about the strategy part.

Levi.betche
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Ash. Your videos are very valuable. Keep going. If you add a number before the videos we could go through these in a structured approach.

rohitrajkumar
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I just loved your insightful video,

why don't you get a series where you take from scratch, with playbooks that we can use to practice

LearnAlongFaizan
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hehe, it's good to remind yourself that you adress no one if you target everyone. I totally forgot that

RobooHood
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This is excellent, but kind of jumped to strategy

aiwithrudiyt
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