The Rise and Potential Fall of Colourpop

Colourpop, if you were to look over the copious amount of YouTube videos on their brand has fallen from grace, but with their continued popularity on tik tok and good sales, I don't agree with all of those videos. I think they could fall if they continued without addressing their many shortcomings as a business, but everything thats going on is 100% redeemable

#colourpop #beautybrands #kyliecosmetics

[Lizzie-vekt]

I think my issue with colourpop is that they discontinue so many of their bestselling products so much so that unless you were able to snag it when it first launched you’re probably never going to get to try it. I don’t think this continuous cycle of launching new collections is sustainable for them as a business because at some point customers are probably going to want to repurchase the staple products that they’d come to rely on and will inevitably be disappointed and frustrated that they’re no longer available. I also think that because their quality is SO hit or miss that they’re only doing themselves a disservice by not keeping their well-known and well-loved products in their line since most people don’t want to take a chance on a new Colourpop launch since they’re so inconsistent with the quality and no one wants to waste their money on a product that has about 50/50 shot of being good. I find that their constant releases are not only making the brand forgettable, but I also think it damages their future sales since they don’t have those key staple products that they’re widely known for—especially now that they’ve gotten rid of a majority of the products that first catapulted them into such success. If you constantly can’t find the products you do want and are continually bombarded with an excessive amount of new launches with unreliable quality, you’re going to eventually get fed up with a brand and stop buying from it altogether. I’m very curious to see where their brand will be in five years if they keep up their current business practices.

[ArinSauls]

I love colourpop, but holy smokes do they have too many launches. One or two a week is crazy. I don’t see the need. Maybe once a month or even twice a month would be better. It makes the value to me go down honestly. Nobody can keep up. Not even the influencers that are sent all the collections. There’s just not enough time in a day to put that much makeup on our faces. That and they constantly have 30% off sales or 25% off sales, so it’s pointless to buy anything at regular price when within a few weeks to a month and a half you can get it for at least a 25% discount or more.

[PeacefulSeraph]

Colourpop was best before it had mass marketing- everything was $5, & you'd get handwritten notes thanking you for your purchase... now it's not even as good of quality but there's a ton of it. I wish they'd go back to what they were.

[searose]

I’ve followed Colourpop since 2014 when they first launched. I was in high school and let me tell you that whenever I did get to get my hands on their products they were amazing!! Now they’re still good but I feel like they need to focus more on QUALITY over QUANTITY and not keep putting out so many new launches like every week because that isn’t sustainable for most people at all…

[UltraRandomStory]

honestly, i think colourpop is so successful that they're willing to risk long-term customer loyalty for incredibly successful profit. their marketing, price point, and ability to create fast yet creative products are what will keep them on top for a really long time in a multi-billion dollar industry. despite colourpop doing things that potentially alienate their older audiences, they immediately make up for it towards their new consumers with all the collabs. whether or not colourpop will continue to do this is just a mystery, only time will tell for what happens next. hopefully it's one where it would produce less waste.

anyways, i love this new channel. i can't wait for more of this content and the fashion content hihi

[pamp.]

I LOVED Colourpop in their early days, but they literally discontinued all of my favorite products (and many were bestselling too so I didn’t understand that tactic…). I wanted to be able to purchase my staples, do my makeup, and not be mentally exhausted with all the new products they kept pushing at me.

[adrianagflores]

Colourpop is probably the best makeup company you can find but they need to slow it down . We get overwhelmed by 50 million collections a month .

[BabySpicyPisces]

Damn, I remember the days when their eyeshadows were only $5 and their thank you notes were all hand written. I still have the one where they complemented my name. They were also heavy on the promotions on Snapchat.

[renxin]

I'm a marketing student and I thoroughly enjoy your breakdowns on the business operations or basically a company analysis, as we call it, especially in the supply chain since I don't quite hear a lot of those or even being properly explained in other business related (exposé) videos here on Youtube. It really helps put into perspective what the company is going through and what could have affected their poor choices, and I love hearing about it since that's what I mostly do for my major haha. I watched all your videos in one sitting, and I have to say you're putting out good content for us. Keep up the good work!!

[amazainab]

I was a huge colourpop fan from 2014-2017 and got a lot of my staple products from them and loved seeing them grow and add complexion and skincare to their collection. They started having themed launches every few weeks and it feels so overwhelming and as if they’re just trying to create every possible shade out there. And I’m going to be honest why would I buy a muppet themed makeup palette? Their palettes aren’t even standing out anymore and I would rather buy something more versatile than a palette for 1 shade range

[itsthefarrahmonster]

ColourPop have some of the best formulas on these market but are one of the worst when it comes to encouraging overconsumption. Like pm all makeup brands use too much plastic but very few release new collabs and products at such an obscene rate. At some point I turned off their emails because it started to feel like spam when I was getting practically a palette per day. It's just too much.

[dianaa.]

Rise and fall of Charlotte Tilbury! I feel there is so much i don't know and lots of people are turning way from the brand now

[lifeofatruckerswife]

I'm 44 years old, and I've never been a makeup fan...until my 20 year old daughter gave me a colorpop pallette for Christmas a couple years ago....and omg..I love them, and the price...can't be beat for the quality

[FreeBLKWomanFKALadyCrone]

Yeah Colourpop has discontinued so many of my favs, trying to stay a "fresh/hip" brand because I'm not interested in most of their "new" products. All of my friends say the same thing if they can stay consistent and keep their best sellers they'd keep their loyal customers otherwise, we buy elsewhere. They're going the way of Bite Beauty, Becca Cosmetics, etc. 🤷🏿‍♀

[nailslacquer]

My issues with CP are shitty online customer service, and I don't buy their collabs with Disney, influencers, or the like bc they're up priced and quality downed lol. If I stick to their basic pallets and super shocks purchased at Ulta, I'm happy. Most of my makeup is colourpop and it performs well if I stick to my rules.

[ceciliap]

i absoutely love colorupop. their pigments, how nicely their shadows blend, the actual themes they go on their palettes/the colors, them being 100% crulety free!! i own exclusively colourpop eyeshadows!

[sammiesmith]

The thing about ColourPop that I truly don't understand is why they are producing so many "new" products so frequently.

[Xxbubbly]

Ya I stopped buying color pop cause it was just constantly releases and they started getting rid of things I loved and there were things I kept trying to buy but they were constantly out of stock and when they’d restock it it’d be gone immediately and then they would just discontinue it and them do that multiple times just pissed me off
I just wait til they have a sale now to restock things I like and don’t keep up with their products anymore

[tsunmeow]

I really liked that you throughly explain the topics you take on, you’re just really through with facts and the timelines of things and I really appreciate your dedication to showing viewers facts about these topics.

[laureness]

Finally, a channel with "rise and fall" videos that actually contain analysis and thoughtful commentary! Subscribing and excited to see more