The Rise and Fall of Kylie Cosmetics

Kylie Cosmetics was once on the top of the world of beauty. But following some legal trouble and a failed rebranding, they seem to have lost the interest of their audience. I don't necessarily think this is the end of the company, and Im curious how long it will be before they do as KKW did with SKKN and do a total rebrand (which is imo what will happen, the IP is far too strong to give up.

[GuadalupeLopez-rryg]

I am proud to have never purchased anything from her or Kim’s makeup brand. 😸

[TheEagleEnigma]

being a teenager during peak kylie cosmetics was wild i have to say 😂

[Caddy]

She bores me to death. I buy a ton of makeup and never had an urge to buy hers.

[mug]

I've been a makeup fanatic since the inception of YouTube and was there during the rise of Kylie Cosmetics. Tbh, I never saw the hype especially since 99% of her lipkits and palettes did not cater to black people (I am black so her makeup line wasn't even worth me checking for). In the beginning, I think Kylie was very involved however, as time went on, I think she lost passion for it and you can tell all the releases now aren't really her vibe.

[liddlealice]

I do NOT understand how anyone could buy anything from someone who LIES ABOUT PLASTIC SURGERY, especially the Kardashian Jenner clan. Kylie looks like a whole different person irl than in pictures, that should tell anyone everything they need to know about the brand.
I don't own a single product by her, I always thought it was overpriced garbage. I feel sorry for all the teenagers who were naive enough to fall into her marketing trap.

[TahtahmesDiary]

I will never get over how much older Kylie looks than her age. The thumbnail makes me forget she’s not 34, every photo she always looks at least 7 yrs older than she is…the makeup and lifestyle age her so rapidly from the time she was 18 on.

[lanasuchocki]

I NEVER buy celebrity endorsed make up products.
Buy, Dior, lancome, bb, Mac. Leave make up to the professionals.
I would however try Rihanna's line. I think she really took the effort to make her brand work, instead of just saying buy me because I'm famous.

[magalufff]

I tried them out in Sephora and I’m happy that I didn’t purchase anything. Quality of a cheap drugstore makeup staff, and ridiculously overpriced!

[atomikblondee]

I’ve always wondered who supports any Kardashian/Jenner brand. They’re pretty polarizing.

[BrendaPrice-dzep]

Her makeup brushes were the worst thing $300? For a makeup brush kit that should be no more than $50???

[Jasmine-bpcm]

She knew it would die off so selling more than half her company was a smart move

[mindyours]

I was a big Kardashian/Jenner fan back in the day. I wasn’t interested in makeup but I remember the Kylie lip kit being a big deal. Once the brand got into Ulta, I think people realized it was a merch line and an excuse for Kylie to do photo shoots.

[sonyakinsey]

Smoke and glitter, like everything they do. The video of her in that pink set, doing a facial in full makeup and wearing rings, it's eye- rolling, like, just eff off. Its so transparent that it's a merch line, if her fans weren't teenagers, it wouldn't sell at all.

[Ap-dqib]

I remember watching makeup guru’s from back when saying, “Kylie’s liquid lip formula is so drying.” Now I’m really into trying new makeup products and the nice lady at Ulta told me “Kylie is good buttt, it’s a **little** drying…..” I thought to myself, “How does she have the same problem from like, 2016?”

[amarjotsingh]

Her and her fans are extremely short sighted. Her brand was always smoke and mirrors

[victorcraraujo]

Amazing video! I have issues with this brand... it's so...cheap. From her image to packaging, logo etc. She doesn't seem passionate about it, i don't know. I don't like KKW either but I see it more refined than Kylie's. Oh, I remember when she tried to snatch the rights of KYLIE when Kylie Minogue has been using for literally decades 😭☠️ the entitlement of it all, just like Kim

[bry]

I think the only thing this video doesn’t make note of is the overall decline of the beauty industry/hype after the onset of COVID and the rise in skincare. Her business was absolutely not the only one to suffer. The beauty industry has been declining for at least a few years now

[laur]

you’re so right about kylie cosmetics not having a product differentiator. nowadays (not back in the day as with the lip kits) kylie cosmetics isn’t known for any particular product or even a particular style of makeup or aesthetic. it’s like there’s no brand identity beyond it being a kylie jenner brand. and i imagine its sales would’ve been far less if her name wasn’t attached to the brand.

[tjones]

Honestly, her only claim to fame is just having lip injections and being Kim's baby sister. That's all

[justinelam_]

As a marketing student, I absolutely enjoy your videos… ❤