What is 'Key Account Management'

Need some new tools to manage and retain your key accounts? Download the Key Account Management presentation template for the top tools to manage enterprise clients.

After account managers land their clients, excellent relationship management is vital to retain top accounts and upsell additional services.

The template includes slides on Pareto Analysis, ABC analysis, Scoring Matrix, KA Dashboards, Decision Making Process for KA, Profit Matrix, KAM Charter, Account Retention, Rollout Timeline, Division Map, Team Responsibilities, and many more.

We’re also going to explain how a Key Account Manager at Microsoft could use these tools to select the right stakeholders to target to upsell a new service.