Best Amazon PPC Tutorial - Step By Step for Beginners - How To Set Up New Automatic Campaigns Part 1

Amazon PPC ads are an incredible tool to help launch new products, and to get your product ranked and indexed. It's pretty much required now that you run PPC ads for new product launches. But Amazon PPC can be a super difficult topic to learn. So, I put together a (3) part training, or 3 videos 'mini series' to help you master Amazon PPC! These videos will be an ultimate Amazon PPC tutorial for beginners; where I'll break down everything PPC step by step.

Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 - I'll cover: Automatic Campaigns.
Part #2 - I'll cover: Manual Keyword Targeting Campaigns.
Part #3 - I'll cover Manual Product or ASIN Targeting Campaigns.

Thank you for watching! Please don't hesitate to ask any questions you have down below.

Your Coach & Mentor,
-Brian Noonan

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Video Chapters:
0:00 Start
0:30 Intro
1:25 Competition
3:20 Honeymoon Period is Key!
4:38 Goal of Running Auto Campaigns
6:00 How Many Campaigns Do I Set Up?
6:35 Low, Medium, or High Competition
7:40 Getting Best Keywords for Your Product
11:20 How to Set Up Auto Campaigns
14:00 How Long Campaign Should Run
14:15 Daily Budget
15:01 Bidding Strategy
15:55 Using “Placements”
17:30 Ad Groups
17:55 Default Bid
18:08 Auto Targeting Groups
19:00 Targeting Group Bids: Close, Loose Match, Subs, Comps.
19:29 Negative products & Negative products
19:48 Launching Campaigns to Canada & Mexico
20:20 Auto 2 “Low Bid”
22:13 Auto “Close Match” Campaign
23:33 Auto “Loose Match” Campaign
24:19 Auto “Substitutes” Campaign
24:50 Auto “Compliments” Campaign
26:30 Optimizing Autos - Placements
27:20 Optimizing & Adjusting Bids
28:30 Optimizing “Search Terms” for Best ACOS
29:27 Outro amazon ppc

[truth]

Amazing videos Brian I can’t wait for part 2

[nikkib]

Thank you for this video, very informative. Im new to PPC and really trying to learn a lot not because im a seller but as an amazon ppc specialist.

[cliveramsay]

Hello Brian, great video as always . I have been selling for 15 months everything is going well after a few big mistakes to start with . My VA does my ppc and as far as I can see doing a good job . I want to learn ppc inside out, which videos of yours should I watch and in which order ? I have a 2 new products coming soon and want to try ppc myself. Finally if I want to use your ppc method on existing products which video should I watch . Cheers Clive

[jmsteele]

Thanks for the information. Question for you, I have one product with 11 variations. When I go to add the product that I want to set up my auto campaigns, do I pick one of the products or do I add all 11 variations as well?

[davidkatz]

Hey Brian, great video. I am about to launch my campaigns. Is $10 spend per campaign enough spend to get started? Thanks for the help!

[infoimpact]

Hi Brian, one thing i dont understand that running all 4 auto campaigns and then single broad, close, substitutes, and compliments be like overlapping??? I mean these four would be there in all four and one by one also? what will be the difference?? can you please advise.

[johnz]

Hi Brian, another very educational video, thanks a lot. I have a couple of questions; as far as I can see your campaign was for 3 products, so the total ad spending at the end was also for the 3 products? And the second question: is such an extensive campaign necessary?

[arshsingh]

when creating a manual campaign with auto search terms, do we create broad match or pharase match or exact ? do you have any video of creating manual campaign using search term report from auto campaign?

[Om-ggtk]

Loved this auto campaigns strategy, Brian! I have a question. If I have 20 products that are in the same niche and are just sort of variations with different colors and if I have individual listings for each products(not child variations but separate product listings altogether) then Do I have to create 6 Auto campaigns for each products thereby 120 campaigns total OR Is it ok to group all these 20 products together in each auto campaign you have suggested and thereby only have 6 Auto campaigns running with 20 products in each campaign? My only concern with including all 20 products in 1 ad group is that if I do it then there is a possibility of Amazon not distributing budgets equally across all products so would really appreciate your thoughts on this scenario wherein I have 20 products, thanks!

[ThangTran-oodx]

Why install 6 campaigns or the first one? Thank you

[shaziakhan]

Can we use this strategy for 1year old product as my ACOS is 54% .
Or it is only for newly launched product???
Please guide