Secret Luxury Brand Video (For Insiders): Andre Taylor

Author and entrepreneur, Andre Taylor explains the 7 Psychic Values in Luxury.

There are 7 qualities you must maintain as a luxury brand. These qualities are not just “product-based” but reflect how your product or service should be sold. Many luxury sellers have not crystalized their understanding of how to integrate these qualities into their sales efforts. Many others, let their focus on these qualities slip – and do not train and reinforce how their sales organizations should leverage these qualities to boost sales.

Resources mentioned:
Luxury Lifestyle Advisor Training (LLA) is a comprehensive program for entrepreneurs,
focused on the luxury, affluent, and wealthy market. It consists of insightful and valuable learning materials, as well as my close guidance and mentoring. It is designed to help you fully move into luxury, and avoid costly mistakes made by those who do not adequately understand,
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About André
I’m the founder of Taylor Insight Worldwide, the leader, in advising luxury entrepreneurs and emerging luxury brands, across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.

I have counseled luxury businesses for more than twenty years working with large and small luxury brands around the world. We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.

Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.

Prior to founding Taylor Insight, I began my career on Wall Street. Later, I co-founded a pioneering sports media and technology company. It was during the growth of this business that I discovered the enormous shift taking place in luxury and affluent and wealthy audiences as we developed products and services to accommodate both premier sports enthusiasts and exclusive sponsors.

@theandretaylor

[jamesedwards]

This is my classic most favorite video by you.

[CoryTyler]

I am truly impressed with the signature style of this video series, Andre. The combination of info you provide with the colorful images really creates a luxury presentation unto itself. I thank you and look forward to your tele-class later this month. ✅

[awardssteaming]

thanks for the new video...I'm listening this morning in Charlotte NC

[dufauna]

Very good, informing and inspiring, thanks!

[kellyjones]

Thank you, so much for taking time for a new video.

[geoffreyriddle]

Every product sale, luxury or not, should incorporate as many of the suggestions in this video as possible. It will set you apart from the competition.

[adrianobarbet]

Would appreciate the music to be a little less loud, but amazing content!