[Food & Beverage] V Energy Drink DOOH photo booth | JCDecaux Australia

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous.

“The fabulous hit that improves you a bit” campaign will also feature V Energy Drink’s limited edition rainbow can, specifically created for Mardi Gras. In addition to the photobooth panel, V Energy Drink’s rainbow can will also appear in a JCDecaux ‘spangley’ panel with real rainbow coloured sequins to dazzle CBD pedestrians.

The interactive JCDecaux touchscreen has an inbuilt selfie camera, interactive digital screen and printer. It allows people to take photos and embrace the spirit of the event with filters and stickers, such as tiaras, feathers and big lips. Users can then print the photo directly from the screen or have it emailed to them where they can share the images via their social media channels.

The spangley panel features eight inbuilt fans so the sequins are constanly moving and shimmering for maxiumum effect. The rainbow sequins match the colours of the V Energy Drink can.

[Jahucus]

Wow! Nice video - love the innovation! Really good to get the public involved. Loved what you guys are doing!