How Much Does Lead Generation Cost?

Have you ever wondered if your marketing campaigns were successful for your business goals? Do you know how much it costs you to acquire a new client? Do you know how much a lead is worth? Cost per lead (CPL) is the metric that helps you measure it.

If you want to grow your database and increase profitability, this metric is essential in your business. CPL provides you with a basis for determining the profitability of marketing efforts if it is accurately measured and well tracked.

Without knowing how much a lead is worth, you won't know if your efforts to attract potential customers are yielding the expected results. This is a simple guide to help you calculate your CPL as well as some of the best techniques for capturing leads.