Measuring & Analysing Social Media Engagement

With Deanna O’Connor, Founder of The Speak Up Club

Social media offers amazing tools to build your community and grow your brand. But how do you know if it’s making an impact? The beauty of digital is that it is measurable, and as the old saying goes, ‘If you can measure it, you can manage it!’ Once you understand what the important metrics and KPIs are across your social media channels, you can get more out of your social media strategy.