Product Manager vs Product Owner - are they different?

#ProductManager vs #ProductOwner - is there a difference? are they the same? do they work together? I'll explain the difference in a very easy way to understand these roles!
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@00:00 - Intro and definition of Product Owner
@01:20 - Example of Product Owner in a team
@04:15 - What else do PO do?
@04:48 - PO at a startup vs. large Tech companies
@05:40 - Brief review on #ProductManagement
@06:14 - PM vs PO
@07:34 - FAQ about PM vs PO

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Product Owner is a role that exists within Agile development, more specifically, a role within a Scrum team. The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. How this is done may vary widely across organizations, Scrum Teams, and individuals.

The Product Owner is responsible for:
• Effectively managing the Product Backlog
• Developing and explicitly communicating the Product Goal
• Creating and clearly communication Product Backlog items
• Ordering Product Backlog items
• And Ensuring the Product Backlog is transparent, visible and understood.

Product Owners can help the team to analyze risks, technology considerations and trade-offs with budget and time considerations. Product Owners become the experts and guardians of the backlog, as well as the team member that facilitates communications, ensuring everyone is on the same page.

In a startup, the Product Owner might have all of these responsibilities and in all practical senses, they might be doing the role of a Product Manager.

But when you scale the company, the teams, the stakeholders, the role of the Product Owner tends to deviate from what they are supposed to do. As the teams grow and do a mix of Agile with Waterfall or other techniques, the Product Owner is tasked to focus more on the team productivity or velocity, cross-team dependencies and prioritizing the backlog of their team, loosing that vision of the big picture and what benefits customers the most.
In other words, they start to loose responsibilities and the power to make business decisions that benefit the customer and they focus much more on stakeholder management, cross-team dependencies and managing their team's backlog.

How is this different than Product Management?

Notes on PM vs PO:
The Product Owner role exists within scrum. If you take scrum and agile out of your development process then the role of the Product Owner does not exist.

If you are a Product Manager and your team is using scrum, most likely you are also a Product Owner. If your team is not using Scrum, you are still a Product Manager.

The Product Manager job does not depend on scrum, but the ROLE of Product Owner does depend on scrum.
FAQ:
Can you be a Product Owner and not be a Product Manager? Yes, Product Owner is a Role, not a job. You can have any other job and be the product owner.

Can you be a Product owner and then become a Product Manager? Yes, In fact, you can be anything else and then become a Product Manager. Being a Product Owner gives you experience with managing backlog, customer requests, working with development teams. It is just one of the many ways that you can get into Product Management.

I saw a job posting that looked like Product Management but the title is Product Owner? Which one is it? Many companies still confuse the role of a Product Owner and the job of a Product Manager. If the job description and the responsibilities are those of a Product Manager, most likely you will be a product manager, even if the title is different.

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#productmanager #productowner #pm #interview #career #MBA #informationalinterview #jobsearch #technology #programmanager

[nkechi]

Great analysis Diego! I am a product owner and often times these roles gets interchangeable used. I just shared a video on my channel talking about what a product owner really does. Already subscribed!

[tcdriver]

I just accepted the role of Principal Engineer and as such I'll be the Product Owner for different projects. This video helped me better understand how the role works and interacts with other team members. Thank you.

[anna.y.gavrilova]

Product owner is a role, product manager is a job - after this it all just clicked. Thanks for much for this video!

[NyakzOTSD]

In my opinion the best way is to have the PM be a product owner! Makes the job for success for easier!!

[mahdarfshi]

It's one of the best videos in this field. the difference was clarified clearly and everyone could understand

[prathamsharma]

Being a aspiring PM, watching this video before a product owner interview :P Thanks! Diego

[ACASTR]

Clear, concise, and actionable advice, Diego! This was amazing. Thanks for your explanation & examples.

[rs]

This is the best explanation I have received so far. Thank you!

[Italya]

Amazing video 👏
Many thanks for sharing!
I clicked on all the ads to support your Hard work!

[migalexdiaz]

Gracias Diego!
I'm about to take the SAFe Product Owner/Product Manager (POPM) certification and this helped me clarify the differences between the two, after many other resources were NOT helpful.

[marianamatias]

Great video! Really appreciate your explanation and examples. I'm a PO at a startup and this helps me wrap my head around the differences.

[bornwrshp]

Thank you Diego! This is one of the clearest explanation of the differences and similarities of these roles!!

[shermangomberg]

Thanks Diego! I am often asked about the difference between product owners and product managers. The visuals and straight forward approach is appreciated. Very helpful video.

[Nynja]

This has been the best explanation I've ever received. Thank you!

[loulinaz]

I am geeting POPm certification. I m into PM more than PO, but, l will have to get some PO experience before moving to PM.. l am now working as a BA and assisting my POs.

[ImranFaridplus]

Great video! I was looking for contents related to PM vs PO role and I am glad I found this explanation. This validated my understanding. Thanks a lot!

[snehaelizebeth]

01:34 Is it the development team who are creating user stories? Its the business analyst who creates the user stories, right?

[Sina-sdqp]

you have described it very well, thank you

[giuliofaldetta]

You couldn't have explained it more clearly! Do you have any advice for someone with a master's degree in computer science and three years of experience as IT business analyst who wants to become a PM? Even getting to the first interview is not easy. Maybe an APM program would help?

[abel_ohh]

Great explanation, Diego! The visuals on the video make this understanding easier. Thank you!