Greenwashing: Is sustainable fashion a myth?

Our overconsumption of fast fashion and its complicated supply chain continue to have massive environmental impacts. Now, shoppers are demanding more sustainable clothing options. Brands and retailers are responding with new items and promoting their green and eco-friendly lines.

But how can consumers tell if this is real change that will help the planet? Or are retailers greenwashing their way into Canadian closets?

Kayla McLean reports for The New Reality.

#GlobalNews #TheNewReality #TNR

[charlenefrench]

Hand me down clothing and swapping is what I do for the most part. There is a store in Victoria called Chai and they refurbish old Indian clothing, and it's absolutely beautiful.

[Fadesign]

There is a brand called Skyline Outerwear based in Canmore Alberta that makes technical Garments using methods that reduces material consumption by a tone while using recycled everything. It's actually very cool and the products are shockingly next level.

[ElenaTurner-vy]

Hand me down clothing and swapping is what I do for the most part. There is a store in Victoria called Chai and they refurbish old Indian clothing, and it's absolutely beautiful.

[brandonyoung-kemkes]

More expensive clothing would entice people to both use the items longer and possibly even repair them.

[gregorymckenna]

Excellent story. So many companies use creative words to fool the consumer. Hopefully this video will educate people and help them to make the proper decision. An educated shopper is a companies worst nightmare.

[brandonyoung-kemkes]

Maybe a third-party audit shouldn’t be optional, depending on the product or claims

[ivanawilliams]

Keeping the price down I think would definitely allow people on low incomes as well as seniors to obtain sustainable clothing.

[patientzero]

The clothes that i bought 100% cotton in 2012 is still like brand new unlike the clothes we have in 2023

[elodiemercier]

Well companys could start by not ripping their clothes so that they become unusable and open charity thrift shops. It should be illegal for the industry to throw something perfectly usable and new.

I personnaly buy the majority of my clothes second hand at the charity thrift shop of my village. It's crazy the amiunt of clothes next to brand new people get rid of!

I get clothes, poorer fanilly of my village gets food. It's a win-win and something everyone can do if they don't have the means to buy certified sustainable clothes.

[brandonyoung-kemkes]

Easy to put a Greenleaf on everything not too easy to explain why it’s environmental.

[annegreenwood]

i find second hand stores or thredup is great saves money

[NotJoeHawley]

I thank my geo teacher for making my final project easier with this video