They Made $20M Selling Perfume | Raquel & Adam Bouris

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What You’ll Learn in This Episode
From garage startup to multi-million dollar fragrance house, Raquel & Adam Bouris built Who Is Elijah into a $20M brand with a cult following.

What started as a passion project inspired by a chance encounter at Coachella became one of the most disruptive brands in the fragrance industry. But success didn’t come overnight. They faced setbacks, rejections, and major industry challenges, pushing through with innovative marketing, social media, and influencer collaborations.

In this episode, Raquel & Adam share:
✅ How a random moment at Coachella sparked a brand idea
✅ Breaking into the fragrance industry—starting from their garage
✅ How they overcame challenges & early setbacks
✅ Their biggest marketing & influencer strategies that worked
✅ The role of customer feedback & product development in their growth
✅ Why social media became their secret weapon
✅ Motivational insights for aspiring entrepreneurs

This episode is packed with insights on eCommerce, branding, and the power of persistence.

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[sohail]

These guys are better than 99% of the fake influencers and course sellers online. The things they shared are lessons I learned only after 6–7 months of running my own e-commerce business. The others just tell you outdated stuff that doesn’t work, leaving you running back to them to buy their course. These guys, however, dropped real gems.

[kevin]

Have been following their journey from the very start after I stumbled upon one of their ads on my Instagram feed. I’m now launching my first business this year, and I always look up to these guys for inspiration and motivation. Thanks for sharing!

[thewilliamjrful]

Learn everything from A-Z when starting the business then hire is 100% right. That way when you hire eg fb ads agency, you know they are doing it right, not just doing it.

[lalatorvike]

I love this. They are so authentic and honest. Great interview, I learned a lot.

[btlocal]

I’m getting ready to launch my health product and this video gave me great insight into what mistakes to avoid. I’m glad I saw this video.

[lorimcintosh]

I would love to know what made their brand deck so good.

[sebouhtorikian]

I learned a lot! Especially from Adam. He is a natural entrepreneur and an inspiring person.

[tm]

Outstanding PODCAST, KUDOS to the founders WHO IS ELIJHA and thanks to Foundr for making such an amazing content. Life is too short to make mistakes so learn from others

[JohnSerafano]

Loved the bit on agencies. Great take.

[cristianvaccaro]

While it's an inspiring story where they literally had no idea what they were doing and still made it, it should also motivate you to really sit down and plan what you are looking to do whether it's a business idea or something else, don't rush into anything- rushing without knowing will make you drain tons of money and make your life miserable. Nothing is easy and "easy" means that you will drain your money until you get it right.

[mnelson]

It's difficult to build a perfume brand. There's much more to it than just creating packaging. There's a lot to think about as far as creating the perfumes and all the chemical structures and ingredients (you have to know your stuff), being able to ship them, the complexity of shipping regulations for perfumes and on and on.

[Hannah_BananaStand]

This was amazing and very interesting. It is puzzling however, that they don't seem to talk about how their perfumes are pretty much all dupes of other best selling niche perfumes. They don't advertise being dupes and they are much more expensive than dupe brands, but that is what they are.

[sociolocomtsac]

Don't mind the haters. Great content. Thank you for this.

[brimendis]

"Life happens for you not to you"

[brimendis]

They're story is awesome and so real

[NoorAishah-gg]

Thank you for sharing. really motivate me as new comer. thanks again

[FragranceCraft]

Why did you not just take a flight to Nice [France] and go to Grasse to find your perfumer if you re not composing them yourself?

[beng]

I appreciate the honesty in this interview?

[beatscatmommy]

They didnt talk about how they find who to manufacture the product? Did they hire marketing company?

[smokysmoky]

LUCK DOESN'T EXIST EVERYTHING IS THXS TO OUR BEYOND BEAUTIFUL GOD LORD OF LORDS JESUS CHRIST AMEN AND AMEN