What Is Product Strategy (an overview)

What is Product Strategy? What does a Product Strategist do, and how can you get started in Product Strategy? We provide an overview on product strategy in the first of a series of videos looking at the subject!

AJ&Smart CEO and head-honcho Product Strategist Jonathan Courtney gives an overview to product strategy and an introduction to a new series of videos where we examine current product strategy decisions by leading Silicon Valley companies!

LINKS / RESOURCES from the video:

Vince Law article:

Melissa Perri article:

Stratechery:

Blue Ocean Strategy:

Product Breakfast Club (Podcast):

Exponent Podcast:

Dan Olson video (Which features the Pyramid Slide):

Watch a FREE 1.5 hour Design Sprint web class, featuring Design Sprint creator Jake Knapp:

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Product Strategy (Overview) 2019:

[AJSmart]

What do you want to know about Product Strategy? 🧐 What videos / examples do you want to see on the topic? Let us know in the comments! ↙️

[e.michaelrosales]

This is by far one of the most clear, succinct and helpful resources that breaks down product strategy effectively! Thank you:)

[elkonne]

love you guys <3 Your videos are so full of knowledge and creativity that I forget myself to finish my break. : D big ups!

[NirBenita]

Thanks so much for making this! I love the work you guys are putting out there for the community!

[santoshkhandekar]

Clear, on point and entertaining as well! Subscribed already✌🏻

[Tupper]

I would love to see a real life example of product strategy implemented in a small business that you’ve personally assisted in a, with a strategy you both formulated.

[nforcr]

thanks for this. Being in a nascent profession it's hard to explain and sometimes understand what it i we do. The frameworks really help formalise that process. Cooking up and testing a few of my own i can hopefully share soon.

[hosseinchehrazi]

thanks for your video, I enjoy it
what is the difference between product and business strategy?

[laxxai]

Love this, where can i find these case studies that you talked about? :)

[faizurrehman]

Awesome, Learning In motion thanks for giving amazing content!

[kullyj]

Love the video, been looking for something like this. Great to have a holistic point of view on the topic and looking forward to future videos on this topic :) (Would you guys ever consider creating in-depth courses on topics like this and others around product design?)

[estherdada-samuel]

I would love to see what a product strategy workshop looks like🎉😊

[tomnassr]

Would love to see the workshops for Product Strategy & thanks for the resources!

[sammyl]

I would love to know how to facilitate a Product Strategy session with stakeholders & the CEO. I work at a startup as a UX designer (but we have no PM - just me and a developer that contracts with us) and wear many hats, so currently taking on everything Product. I'm trying to figure out how to bridge my knowledge of Design Sprints & LDJs and make it make sense for something like a Product Strategy session to have with our small team!

[UXTips]

Awesome and fun content like always! clap clap!

[chenifeanyi]

I LOVE YOU GUYS! 💋😍

How do you sell product strategy as a service to a company that has no idea what it is?
Also, I think a video series on how to run a product strategy session would be amazeballs. 💪

Thanks, guys for these awesome contents. ❤

[justinewert]

Superstar! 👍 Your team will continue to rock in 2019 👌

[kpfpekk]

what happens when you are missing 1 aspect of your 3 product strategy component and it's not easy to collect? How would you proceed to plan product strategy?

[RyandeMetz]

Great moves, but even better advice on product strategy up in here!!

[deipty]

Love your videos! You're funny. :D