How to create a winning product strategy | Melissa Perri

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.

—

Thank you to our wonderful sponsors for making this episode possible:

—

Where to find Melissa:

—

Where to find Lenny:

—

Referenced:

—

In this episode, we cover:

[00:00] What to expect with guest Melissa Perri
[02:57] Melissa’s incredibly vast experience working with product manager’s 
[04:20] Melissa’s current focus: training and education of PM’s
[05:59] The most common problems that product teams face
[09:48] When to hire your first CPO
[14:27] What to do before hiring a CPO
[16:16] When to bring an interim CPO consultant like Melissa
[21:26] Signs your team doesn’t have a strategy
[22:59] Identifying your vision, strategy and intentions as a company
[27:48] Signs you’re doing a bad job as a PM
[30:30] The process of defining strategic visions
[33:28] How to hone your craft as a PM
[43:55] Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creates Real Value 
[48:43] How to avoid burnout 
[52:19] Where to find Melissa

[iankinyua]

This podcast is underrated. Keep on doing the great work Lenny 🙌🙌

[charlottejoytrudgill]

Thanks so much Lenny for doing these episodes. Great tactical advice. I’m a founder and the “product person” for our startup- we’re pre PMF so I’ve been listening to all your episodes to stay in tune with best practices. Again thank you so much for doing this and supporting us early stage companies too!! 🙏🏼

[EmacsHarlekins]

Oh man, big fan of Melissa Perri. What a great episode! Learned so much

[thomasvartanian]

AMAZING EPISODE! Melissa Perri is spot on and I felt she was talking to me, explaining what I'm going through and what I could do better. Thanks for the episode Lenny

[hcubill]

Your podcasts are so good Lenny! I just listen to them over and over 😊

[stanislavstankov]

Awesome! So much packed value. @lenny you should more videos on product strategy and how different companies approach it.

[AyushJain.YouTube]

Just been 30percent in. Already know this is such an amazing conversation!

[breaktherules]

EXCELLENT insights! THANK YOU so much for sharing!

[alirazarizvi-]

This was fantastic. Thanks Lenny and Melissa

[zachdemo]

inspiring podcast，excellent video version

[andu]

Lenny: There's never-ending advice. So.. do you have any advice about [...] :)