How to create your own custom serif based logotype - LOGO LIFE EP #5 - James Martin

Hey Team,

Hope everyone is good and well today and I think you are all going to absolutely love this video as I will show you some quick tips and tricks to help create cool, custom serf-based logotypes.

In the beginning, I used to create custom type directions by using my bedroom window as a lightbox, this was in my early days when I was trying to be a tattoo artist. But now I have a cool little A3 lightbox to help me create all the coolness I need.

There are so many ways you can do this but I think as a beginner these two particular options, shown in this video, are a great way to practice the skill. What they will help you start to understand is the way that each letter form works.

Option one: A simple grid option
Option two: Using a sans serif font as your guide

What I like about option two is the fact that you know that the Spacing and form of the letters are pretty bang on... all you need to do is just use the letters as a base to draw up from.

I hope this comes in useful on your journey at some point, it has helped me loads to create some cool type directions, and it works as a great practice tool.

If you have not signed up to my newsletter yet you're crazy... I have loads of free tutorials and design guides to help you on your creative journey so make sure you get involved. I also run monthly challenges and offer free mentoring to the winners.... pretty cool.

Hope you enjoy it.

JM

#logodesign #logo #logotutorial

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[genericgraphix]

Thanks a lot James for the free stuff. It really helps us.

[mrzachblk]

James, Thank You! Nothing else I can say but thank you!

[keletsomokone]

As I bow down to you.... THANK YOU👊🏽👍🏽🤝

[erickhubert]

This tutorial hit my spot, been wondering how you customize clean serifs like that now that i know will put it in practice, Thanks man for this free useful knowledge alot would ask cash for.

Would love to know how you animate those logos too maybe sometimes later will be useful
Be blesses James

[tashinganyandoro]

am always looking forward to uploads from this man. great content before i even watch lol

[abdullahdesigns]

Super awesome mate, really helpful and effective way of f creating custom type, coming on to this cool stuff asap 😍

[kereldavis]

Soo useful dude, Awesome trick! Love it.

[sassisammi]

The legend @ work... Love it all. Your production guy - Ahhhhmazing - never let him go! Your episodes just keep on getting better!

[rpcurl]

This is a great and clever way of working! Thanks for sharing. Cheers mate!

[yasminaly]

Thanks a lot for sharing. Amazing video as usual. Keep them

[mydesign]

Wow, it's so cool technique Mr.James, thanks for sharing this. 😁👍👍👍👍

[jasmineg]

Thank you for this James, very helpful! Always look forward to your newsletters!

[budaloops]

Cool! I loved this. Looking forward to more

[michelleyoung]

This content would of revolutionised my 2nd year project of creating a font 😓 and I will definitely be using this process in the future, invaluable 👌🏻🔥

[amicorin]

Best video yet, more like this please!!!! Keep being awesome pal. This also hit at the perfect time, I picked up some lettering books a couple weeks ago and I've been looking to practice / get better at bespoke lettering for my clients! THANKS BUD!

[joseelieltoribiodiaz]

Estoy muy agradecido, tu contenido vale oro. Saludos desde México.

You're the best.

[hugoboss]

Dude your content is killer. Looking forward to more. Thanks for sharing.

[MayelizCarolinaFranc]

OHH! I just found your channel and I loved this post! thank you for sharing!

[alexiskeys]

Great method with using the sans serif as a base! I will definitely incorporate that going forward.

[letterhead]

That´s some real insight on your work, thank you, hermano! Also, would it be much trouble to get the brand name for the light pad? Hope u guys are good!