How to Change Someone’s Mind: The Science of Open-Mindedness

Why is it so hard to change someone’s mind? In fact, 95% of our efforts to influence others fail, according to research. Michael Mcqueen uncovers the surprising psychological traps that prevent even the smartest people from being open to new ideas.

Learn how to break through defensiveness, overconfidence, and mental rigidity to change someone’s mind effectively.

You’ll also discover three key strategies for fostering open-mindedness in others—and yourself—by building trust, creating empathy, and giving people the freedom to choose.

Timestamps:

0:00 - Introduction: Overconfidence almost got me arrested
1:02 - The three types of certainty that block change
3:20 - Defensiveness: The silent killer of open-mindedness
4:19 - Overconfidence: When confidence turns into resistance
7:11 - Obstinance: Why smart people refuse to change their minds
9:01 - Cultivating curiosity: How to shift someone’s mindset
9:11 - Key 1: Build rapport before you present your argument
11:16 - Key 2: Use empathy and transparency to win trust
12:01 - Key 3: Give people a choice to reduce resistance
12:48 - Conclusion: Influence through curiosity, not pressure

About Michael McQueen:

Michael McQueen, a bestselling author, speaker and advisor to Fortune 500 companies, provides the insights you need to stay ahead in today’s fast-paced world. He is a sought after media expert and is regular on national television.

Want more?
Check out Michael’s new book MindStuck: Mastering the Art of Changing Minds.

To book Michael to speak: