Google Ads Display URL vs Final URL (2024)

Discover the differences between the final URL, destination URL, display URL, and display path in Google Ads in this comprehensive tutorial. We’ll navigate through Google Ads to examine how these terms relate to the URLs used in your ads. By the end of this video, you’ll understand where each type of URL appears and how to optimize them for better ad performance.

We start by logging into a demo account and exploring the 'Campaigns' and 'Ads' sections. You'll learn about the final URL, the landing page users are directed to when they click your ad, and how it was previously known as the 'destination URL'. We’ll discuss the importance of aligning the final URL with your ad’s targeting and copy.

Next, we’ll look at the display URL, the visible URL in your ad preview, and how it differs from the final URL. You’ll also learn how to use the display path to add additional context, making your ads more relevant and appealing.

We’ll also cover URL options for display and Performance Max campaigns, highlighting the differences in URL customization for these types of ads.

By the end of this tutorial, you’ll be equipped with the knowledge to effectively use and optimize final URLs, display URLs, and display paths in your Google Ads campaigns. Let's get started!

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00:00 Introduction
00:14 Final URL
01:19 Display URL
02:12 Display Path
03:30 URLs for display ads
04:00 URLs for Performance Max campaigns
04:54 Next steps

[AnalyticsAbir]

Great explanation of the difference between Display URL and Final URL in Google Ads.

[GreysonJones-zs]

Thanks for the video! Loved it very much!

[danielimatteo]

Can you make some tutorials on Google Ads for YouTube, how to get most conversions? (Purchase Event)