Facebook Retargeting Strategy: How to Make More Sales

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Want to increase conversions with your Facebook Ads? Wondering how to get better results from your Facebook ad retargeting?

Facebook ads expert Emily Hirsh explains how to sell more with Facebook retargeting campaigns.

Discover how to retarget people at every level of the customer journey, and how to avoid retargeting people who’ve already purchased from you.

You’ll also learn how much of your budget to allocate to retargeting.

Finally, Emily shares examples of retargeting ads you can model and begin using today.

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🔗 Find Resources and Tools Mentioned In this Episode
-- Facebook Lead Generation: How to Develop a System That Works
-- How to Create Facebook Custom Audiences That Convert

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💡 Wondering How Fellow Marketers Are Using Social Media?

00:00 Intro
00:23 How Much Should I Spend on Retargeting Ads?
00:40 Example Customer Journeys
01:48 Retargeting Ad Recommendations
03:32 How to Create Retargeting Ads in Facebook Ads Manager
04:45 Example Retargeting Ads

#SocialMediaMarketing #FacebookAds #FacebookMarketing
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A great simple breakdown of retargeting ads! Are there specific campaign objectives that you should use when retargeting (i.e., reach, conversions, etc.)?

Should you mix images and videos in the same retargeting campaign to have FB or should you split them up into separate campaigns?

Also, any thoughts on CBO for retargeting campaigns?

Thanks!

danlu-businessconsultingco
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It's great that you showed those examples. Very useful video. Nobody like leaving money on the table! Retargeting is needed and quite important. 👍

MarketingHarry
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Thank you for passing your value, within 5mins, really love and appreciate .

FREDERICKEJIOFOR
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You guys are great, content is so clear and actionable. Keep it up and thank you!

davidtapang
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Really helpful content. Thanks, Emily! And, SMM...what program do you use for your animation? It's fantastic!

mepaulb
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Is it best to just use reach as ad objective for retargeting campaigns or still conversions?

franciscoisidroi
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Please tell all about copy templates and offers 😊

LennyYT