The Cheapest Meta Ad Retargeting Strategy For 2023 (Better Retargeting Post iOS 14.5)

Website visitor retargeting took a huge hit with iOS 14.5. But there's a better option that's working well today that you can take advantage of.

This is one of the cheapest ways to retarget warm audiences on Meta at the moment, and a great way to get started with Facebook and Instagram ads without needing a huge advertising budget.

If you're not already leveraging Instagram Reels in your retargeting ad strategy you'll want to watch this video and give it a try.

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[StevenLogan-zzkj]

Thanks for the video! Loved it very much!

[AdamLawrence-rjml]

Clear and understandable, I wish there was more information like this.

[MarkCummings-obtf]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[WestonRiley]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[EdwardMcDaniel-qrsx]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[PhillipHopkins]

A good lecture that will benefit all who have followed this excellent explanation.

[JustinCox-ngpv]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[hayleyr]

Thanks Andrew. Love your videos. Is there a way to show ads to people who have already seen a previous ad but not visited your landing page or Facebook page? Ie. show them ad A, then show them ad B.

[michikerne]

Hello very very good video! I do dropshipping. Can I use this strategy there too? And because of the testing/scaling always start with 25€ per adset and then higher to generate more leads? LG :)

[barsk]

Thank you Andrew for this reels tip. I have a question; I don't see anydata at my fb ads leads, cost per lead columns. Those two columns are showing showing dash ( - ). But other columns are showing data. Do you know what is causing this? or will I see these data at the end of my campaign. Ps: I gave conversion ads for 7 days.

[alabadamy]

Nice. So helpful. But I have a question, what about if I want to run an ad campaign from Nigeria to North America, how can I do proper geo fencing?

[domenicgordon]

What formats are available on social networks, and what size creatives are needed for them?

[BrandonDaniels-wznw]

Can retargeting keys and conditions in the same group narrow the audience?

[veronicasart]

Hi Andrew. Thank you for all awesome videos you create! Do you have any idea how to get back a facebook page that went down with the personal account that got hacked? I can't get to neither account which is under a review for a month already. Is it all lost? I had over 12k people on my page :( I know it's not your main thing but perhaps you know the answer from all your experience managing facebook accounts...thank you.

[AshtonHood]

I have different products that need to target different audiences. Can I do this within the same campaign?

[HayleyLarkins]

How many campaigns can I run at the same time?

[MarkPereyra]

Great strategy! I've set up a custom audience for Instagram engagers, would video viewers be in this list as well?

[EthanFry-ifou]

I don't have time to track campaigns. What should I do?

[roddyrackz]

What if you are just trying to do so for local businesses?

I know you can target this in the ads manager, but this would cut our pool down significantly.

[LucaFlanagan]

Can I edit my ad while it's running?