The Perfect Facebook Ad Campaign Structure For 2024

Would you like to unlock the secrets to a flawless Facebook Ad campaign structure in 2024?

In this video, I unveil the ideal framework that has delivered remarkable results for numerous businesses.

I'll guide you through the intricacies of ad set organization, audience targeting, and ad creatives, ensuring maximum impact and engagement.

What is more, you’ll learn how to adapt to the ever-evolving Facebook landscape and stay ahead of the competition.

So, if you want to elevate your advertising game with the perfect campaign structure and propel your business to new heights in the digital landscape of 2024 – watch the video!

Connect With Me:

#JustinLalonde #ecommerce

[uzgerfm]

Great video mate. how much budget per day do you put into the campaign structure?

[tgaul]

THANK YOU! This addressed literally every struggle and question I was having with the platform rn. What the hell are you supposed to do with ONE dynamic ad per ad set/audience?? Now I know. Pull out winners or just add a new dynamic test.

[vaidaskabu]

Hi!👋 I like your ideas about how you work with Meta ads 👍 All talks about video and picture ads but what if my top performing ad format is a products carousel? 🤔 in this case basically there are options to test different text copies and few other smaller things. Then should I create new adsets in working ACB with 2-3 new carousels to test or it is okay to add 1-2 carousels with new text copies into already working adset without creating new ones? 🤔

[NotMyName]

You mention a longer term ad set holding all the winning ads. Is it okay of THOSE are geared towards different personas together in the same ad group?

[ButterHead]

Thanks for this video!

To make sure I'm understanding correctly. 1 CBO campaign for everything, ad set with broad targeting, and (around) 3 variations per ad.
What if I have a few different ads that may (potentially) target different people. Do all of them go in the same ad set? or each creative has its own ad set with one ad inside.

[uzgerfm]

great video mate!! how much budget would you suggest daily for starting the campaign?

[mohamadalwan]

hey Justin, thanks for your information sharing

Can I use your strategy about campaign structure and creative theme for small business that have a budget of less than $3000?

[serkanergon]

I recommend you to make a video on building campaigns by objectives, it would be useful for me and others. For example, when creating the campaign, should we choose traffic or sales?

[benjamins]

Great Video Justin!
When you found a winning DCT Combination and you create a Iteration of it.

Do you launch the new itareted DTC in a different Adset or Same Adset?

[lewdennen]

Justin...great videos! When setting up the campaign objective, if I have a lead magnet and I want leads, but I also have an upsell (after an email address entry) to help pay for the ads, would my setting be Traffic, Sales, or Leads? I'm stuck on this step. But following along with your videos and have everything set up to go-just need to create the ads and ad sets... thanks!

[Iamegcd]

Great video! What if I don’t run dtc but simple ads, you can add the ads inside the existing adset or do you create a separate new adset for each creative ?

[alexandragorshkova]

Hi! I find it super useful, but DCT tends to cut creatives in random places (ex. vertical format to square), how do I deal with it without limiting placements to vertical or feed only?

[DAAC-HUSSAIN]

Quick question JUSTIN, Whenever we wanna test 2 DCTs, can they both be targeting two different concepts or is it necessary that both of the DCTs should have same concept with one isolated variation in each ?

[dnice]

Could you apply these same methods to local lead gen or would you approach it differently ?

[MarielaPerCal]

So how would you do new creative testing? Would you create a new ad set with dynamic creative and throw it into the same CBO campaign?

[mrtillman]

Question.. we started running ads about 8 months ago. They haven't really performed that well since March and I think it's because we need to make adjustments to our creative strategy and funnel structure. Would we face an even larger set back if we decide to restructure our campaign now?

[JackieisOk]

Hi Justin. Do you set a minimum budget per adset? Or do you just accept that some ads get 0 spend, so no learnings?

[djxete]

Thank you for the video. The problem is: if you activate dynamic creative and for example upload an ad containing 3 images of 1080x1080(standard size), It looks fine in Facebook Feeds, but in Facebook Stories and Facebook Reels it looks bad because the facebook icons(your logo, shop now icon) etc.. is placed on top of your image. However, uploading image by image without activating the dynamic creative, lets you upload the same image but modifying the size for each (feed, story and reel) and so it looks good in all. How do you solve this? How can I solve it? Thank you very much for all the value you give us.

[matyas.kratochvil]

Hi, I would like to ask if this structure also works for local businesses? Thank you!

[chiragsolanki]

For starting new ad account should i go for broad or broad interest?