A Rant About ChatGPT & SEO...

Join me, Olga Zarr, and Myriam Jessier in this intriguing conversation about the use and impact of ChatGPT on the world of SEO and beyond! Explore how ChatGPT can change the way we work, the potential risks, and the exciting possibilities that it offers.

Myriam shares her thoughts on ChatGPT, its use for SEO purposes, the potential benefits for various industries, and ethical concerns surrounding its application. Olga Zarr shares her experience using ChatGPT for improving productivity and repurposing content, along with the importance of double-checking AI-generated output.

Video chapters:
00:00:00 Introduction
00:00:29 Olga's Curiosity about ChatGPT
00:01:11 Miriam's Unique Approach to Questions
00:01:53 Treating Miriam like ChatGPT
00:02:21 How SEOs use ChatGPT
00:02:48 ChatGPT Blocked in Italy
00:03:13 The Connection Between Drugs and Warfare
00:04:09 Societal Impact of ChatGPT
00:04:29 Italy and Stack Overflow Banning ChatGPT
00:05:06 ChatGPT for Fun and Work Efficiency
00:05:39 Personal Coaching with ChatGPT
00:06:01 Work-Life Balance and Productivity
00:11:32 The Value of Experts and AI Applications
00:12:51 Adapting Marketing Practices to AI Advancements
00:14:17 Valuing Process over Product
00:14:45 Repurposing Content with ChatGPT
00:15:27 The Importance of Editing and Fact-Checking
00:16:26 Trusting Data and Search Results
00:17:15 Improving Prompts for SEO
00:18:15 Semantically Clustering Articles
00:18:39 Tailoring LinkedIn Posts to Audience
00:19:05 Using ChatGPT to create eye-catching sentences
00:19:33 Being the anti-GPT for unique content
00:19:54 How to ask ChatGPT for specific information
00:20:16 ChatGPT for translations
00:20:59 Bilingual and trilingual usage
00:21:53 Formatting information in tables
00:22:13 Clustering and organizing content
00:22:34 Low-value tasks and time-saving
00:23:00 Organizing keywords by intent and entities
00:23:24 Creating FAQ questions
00:23:45 Why ChatGPT works well for FAQs
00:24:13 AI-generated text and calculators
00:25:05 Pattern recognition in FAQs
00:25:26 Generating examples for articles
00:25:46 Generating examples and JavaScript scripts
00:26:14 Brainstorming for titles and content optimization
00:26:37 Crafting regular expressions and working with data
00:27:27 Assisting with Google Sheets, SQL queries, and JavaScript
00:27:52 Creating schema and specifying the audience
00:28:11 Content ideation and learning about niche topics
00:28:53 Identifying relevant subreddits, blogs, and key terms
00:29:12 Limitations of the AI
00:29:39 Tokens that break chat GPT and debugging issues
00:30:45 Hallucinations and understanding new concepts
00:31:45 Monetizing input and creative knowledge
00:32:32 Blocking the bot and potential benefits
00:33:29 Mimicking writing styles and ethical concerns
00:34:20 Philosophical questions around knowledge and creativity
00:34:44 Entering a post-reality age and the nature of good content
00:35:15 Emulating good content and originality
00:36:13 AI's impact on value and editing
00:36:58 Finding added value in SEO
00:37:52 AI as a tool to enhance workflow
00:38:44 Problem-solving limitations of AI
00:39:24 Redefining performance KPIs
00:40:14 Impact of AI on agency pricing and performance metrics
00:40:35 AI's impact on the industry and content creation
00:42:04 Using AI for low value tasks
00:43:12 AI as an alternative to search
00:44:13 Treating AI as an assistant and coach
00:45:04 Beware of false AI claims
00:45:42 Asking the AI for help with automation
00:46:26 Closing thoughts and farewell